Mon.Jan 30, 2017

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Five Reasons Your Sponsorship Prospects Ignore Your Emails

Wild Apricot

Wondering why your emails asking for sponsorship aren't getting any responses? Chris Baylis, CEO of The Sponsorship Collective knows exactly why. Read his five reasons why your sponsorship emails are being ignored and what to do about it.

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Associations and Trump’s Travel Ban

Spark Consulting

Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect. People with valid entry visas and legal permanent resident status (“green card” holders) were detained at airports across the country.

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Why New Board Members Don't Speak Up

Eric Lanke

I recently got elected to another association board. After a tour of duty on the board of the Wisconsin Society of Association Executives (including one year as board chair), I've moved onto the board of the Council of Manufacturing Associations (CMA). They're a child of the National Association of Manufacturers (NAM), with a membership comprised of the chief staff executives and senior-level staff of the manufacturing-based trade associations that are members of NAM.

Wisconsin 100
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Why New Members Actually Join

Smooth The Path

We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. It is time to invest in their career. Someone they respect is a member. A boss or manager says they have to join. They are on a hunt to find other like-minded people. They know someone who is getting a lot out of being a member.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.

More Trending

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Be careful about requiring a home phone

Effective Database

I was completing an application online today for an organization I was joining. One of the required fields was “home phone.” Here’s the problem: I don’t have a home phone. I have a cell phone, I have an office phone, but I have no home phone. But the home phone field is required. So what to do? Well, in my case, I put in my office phone (I am loathe to give my cell phone number to anyone!).

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Monday Buzz: Recruiting Student Volunteers

Associations Now

Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteering is mutually beneficial. Associations gain from the energy, work, and passion of the people pitching in, while volunteers—especially student ones—develop life skills and a broader perspective to become valuable members of society.

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Trump’s Immigration Order Sparks Widespread Concern

Associations Now

Associations are considering the business and social justice implications of the travel restrictions placed on foreign nationals seeking to enter the United States. ASAE called on the administration to clarify the policy and pledged to work with its members to address the issue. President Donald Trump’s executive order on immigration, issued Friday, created chaotic scenes in airports across the United States and abroad over the weekend, along with fiery protests and legal questions about its con

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Know Your Cuts: Meat Institute Launches App Targeted at Consumers

Associations Now

The North American Meat Institute’s latest foray into the app space is meant to help take the confusion out of buying a cut of meat and preparing it—something the group said was a challenge for many consumers. In case you don’t know the difference between a flat iron steak and a pork tenderloin (int: they come from completely different animals), a new app from the North American Meat Institute might prove useful on your next trip to the grocery store.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Membership Hack: Combo-Promo Campaigns

Associations Now

One small association increased membership by 7 percent in a year using targeted “combo-promo” campaigns. Read More ASAE members can learn more about this campaign’s success in How Combo-Promo Marketing Can Bring in New Members (log-in required). Tell Us Your Hack. What’s your favorite hack? Tweet it to @AssociationsNow with the hashtag #MembershipHack or email tebner@asaecenter.org.

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Report: Sharing Economy Making Up Growing Share of Business Expenses

Associations Now

Certify’s latest edition of its SpendSmart Report shows a growing dominance by Uber in the transportation space, while Lyft and Airbnb continue to make up a growing share of business travel expenses. The popularity of two famed sharing-economy services is becoming harder than ever to ignore. Certify, a platform focused on travel and expensing needs, revealed in the latest editions of its SpendSmart Report (which cover both the fourth quarter of 2016 and the full year) that the popularity of Uber

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