Are You Delivering the Right Value to Members?
Smooth The Path
APRIL 30, 2017
Member value is complex, and members are evaluating whether they are getting value from the association all the time. But the value of their benefits is not the only element they are considering. Member value is all of these elements and more. Customer service – how easy and quick is it to contact someone who has the answer I need? The quality of their relationships – are other members like me?
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