Mon.Aug 14, 2017

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Sticking to What You Know

Eric Lanke

It's hard for me to write about anything this week except the presentations that I'm going to give at one of my association's major conferences next week. Hard, because creating and rehearsing them has occupied an enormous portion of my mental life this week. Preparation for two of these presentations has been fairly routine. They are the presentations that I will give at the start of each of the conference's two major days.

Committee 100
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NAHB Association Management Conference is Coming Up

GrowthZone

#NAHBAMC kicks off this week and the GrowthZone team is looking forward to connecting with HBA professionals in Denver! Be sure to stop by the GrowthZone booth in the Resource Pavilion. Take our 5-question survey and we’ll give you a $5 Starbucks card. Plus, be sure to drop off your business card to be entered to win a retro-look Fujifilm Instax Mini 90 Instant Film Camera.

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Solving Problems In Someone Else’s Shoes.

Association Success

What is Design Thinking, and how could it surprise you? Design Thinking is about a starting point. In the face of a problem, a challenge, or a task to be completed, finding the most effective solution is not just a matter of choosing the route. It involves establishing the starting line. Design Thinking is a problem solving process that starts with adopting the position of the person, customer, or audience for whom you are thinking about a solution – and it is an approach my association, Healthc

Process 76
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The False Promise of Overcorrection in Our Associations

Smooth The Path

We tend to overcorrect. When we see a problem, we not only correct it but overcorrect it. Instead of modifying our food choices slightly, we set rigid restrictions when we diet. And we do this in our professional lives too. We notice deficiencies in our AMS, so we source a new AMS to fix those flaws, but instead of stopping there we want everything to be perfect.

Project 68
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Association Gives Winnipeg’s Bike Trails Their Close-Up on Google Maps

Associations Now

The Winnipeg Trails Association is wheeling its way through the city’s many bike trails using a specialized device that will put Winnipeg’s car-free pathways on Google Maps’ Street View in the coming months. Technically, Winnipeg’s bike trails aren’t “streets,” but they’re getting the Google Street View treatment anyway—with an association’s help.

Tools 78

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#ASAE17: Find Your Positive Passion

Associations Now

During his Game Changer session at ASAE’s Annual Meeting, performance coach Daniel Lerner told attendees to bring success and happiness together by choosing harmony over obsession. They say it’s possible to have too much of a good thing—too much sugar, too much free time, too much information. Passion can be like that. While passion drives people to succeed, it also can lead to spectacular personal failures and generally unhappy lives.

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Where are you stuck? A Visit to the Saltan Sea

Holly Duckworth

Photo by @davidlauer. As you look at this photo, what do you see? Do you see the darkness of the mountains or the light of the sunset? This is an iPhone photo sent by a friend in the moment of reflection. What the person sending the photo didn’t know was in that same moment I was visioning a bird in flight. Look back in the photo do you see the bird?

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How to Make Ethics Training Stick

Associations Now

Training on ethics is important, but how can you make sure it has an impact? Step one, according to one study: Get the exec in the room. Ethics matters. On this, everybody agrees. The CEO will tell you that. The ethics seminar leader will tell you that. Even the staffer who was catching up on email while half-listening to that last ethics webinar everybody had to watch will tell you that.

How To 75
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Beyond Vacations: The Case for the Sabbatical

Associations Now

Recent research notes that while sabbaticals are uncommon in the corporate world, they do have their benefits—both for the employee and employer. We hear a lot about how it’s important for employees to take vacations. But what about sabbaticals? There’s a difference, of course—a sabbatical is much longer than a traditional vacation, sometimes a year in length and possibly paid, and is designed to benefit long-term employees by giving them an opportunity to try a different experience on for size.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Monday Buzz: Developing Trust with Testimonials

Associations Now

Make the most out of your member testimonials by asking these key questions. Also: Check out some of the interesting slides we’ve seen so far at ASAE’s Annual Meeting & Exposition. Membership testimonials are a tried-and-true way to garner the trust of potential new members. More than likely your association has used testimonials at some point, but are you sure they are as strong as they could be?

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Awards Initiative Launches to Honor Influencers in Sports Technology

Associations Now

The International Sports Technology Association is recognizing individual achievements in sports technology with its first awards initiative. To cast a spotlight on the people behind cutting-edge technology applications across the sports industry, the International Sports Technology Association is launching its inaugural Global Sports Technology Awards initiative.