Members Want More Meaning
Smooth The Path
MARCH 25, 2021
Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Programming because if they have to sit through another session about [insert beaten-to-death-superficial-industry-topic-here], they might have to stick a fork in their eyeball. Research because overall industry research doesn’t speak to their particular need, but custom does.
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