Spark Consulting

JULY 7, 2020

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? You’re in luck! Thanks to our host Impexium, there’s a free recording available at the Impexium website. In the webinar, Hilary and I: Outline the problem of information overload.

Content 220

Content Course 220

Association Success

JULY 7, 2020

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their industries, and innovate every chance they have. But what does it mean to truly innovate? Innovation is a word heard frequently in conversation with association professionals, but do we actually understand the importance of associations driving this innovation?

Innovation 147

Innovation Michigan Industry Course 147

Smooth The Path

JULY 7, 2020

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. Their peers respect their skills and expertise. They equate their membership to being part of a family, “this is my professional home,” they say.

Member Experience 136

Member Experience Innovation Association Value Member Engagement 136

MemberClicks

JULY 7, 2020

If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. But when you have a hand in everything, it’s hard to truly specialize in anything. It’s hard to get into the crevices of what really works and what really doesn’t. All that to say.you may be making a few marketing mistakes you’re not even aware of!

Marketing 80

Marketing Communications Organization 80

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. The process is complicated because asking a company to join may involve a significant financial commitment and require building a consensus among the firm's stakeholders. However, the potential long-term value of adding a company as a member can be substantial.

Recruiting 64

Recruiting Recruitment Cost Process 64