Tue.Jul 07, 2020

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Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? You’re in luck! Thanks to our host Impexium, there’s a free recording available at the Impexium website. In the webinar, Hilary and I: Outline the problem of information overload.

Content 220
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Why associations should drive innovation

Association Success

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their industries, and innovate every chance they have. But what does it mean to truly innovate? Innovation is a word heard frequently in conversation with association professionals, but do we actually understand the importance of associations driving this innovation?

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Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. Their peers respect their skills and expertise. They equate their membership to being part of a family, “this is my professional home,” they say.

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Are You Making These Three Marketing Mistakes?

MemberClicks

If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. But when you have a hand in everything, it’s hard to truly specialize in anything. It’s hard to get into the crevices of what really works and what really doesn’t. All that to say.you may be making a few marketing mistakes you’re not even aware of!

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Trade Association Challenges and Opportunities with Membership Recruitment

Membership Marketing

Membership recruitment for a trade association brings more challenges than selling individual membership. The process is complicated because asking a company to join may involve a significant financial commitment and require building a consensus among the firm's stakeholders. However, the potential long-term value of adding a company as a member can be substantial.