Tue.Jan 19, 2021

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Virtual Conferences Connect with A New Audience of Members

Smooth The Path

People from afar like virtual conferences. Young professionals like virtual conferences. Parents and care-givers like virtual conferences. Time-pressed professionals like virtual conferences. When budgets are tight, people like virtual conferences. Ambiverts and introverts like virtual conferences (some extroverts too). Professionals who have never been able to attend before, like virtual conferences.

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[Infographic] Rising from the COVID Era of Free Content

Association Adviser

84% of associations opened previously-protected research to the public during the pandemic. Here's how to reclaim content revenue. The post [Infographic] Rising from the COVID Era of Free Content appeared first on Association Adviser.

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3 Things to Think About When Planning Association Events in 2021

MemberClicks

First, I want to take a moment to acknowledge the incredible work that associations and chambers alike pulled off to host their events in 2020. It was inspiring to see you step up and turn challenges into opportunities. Bravo! Now, with a new year upon us, let’s set our sights FORWARD. Events will undoubtedly be tricky to navigate for the foreseeable future.

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What’s the “return on innovation” from your association management software?

Nimble AMS

It’s not unusual to think about your association’s technology investments in terms of return on investment (ROI). But, do you think about return on innovation? Using modern membership management software can pay big dividends to your association (and your members). Consider these practical ways that technology innovation delivered through a modern association management software (AMS) system can benefit your organization: Time savings.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Rentals required: New law restricts California HOAs’ ability to limit rentals

Ungrated

A California law that went into effect Jan. 1 restricts homeowners associations’ ability to limit rentals and requires boards to remove certain provisions in their governing documents by the end of the year. Gov. Gavin Newsom signed AB 3182 into law in late September. The legislation prohibits associations from limiting rentals of more than 30 days to fewer than 25% of homes in the community.

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Netflix Subscription Marketing

Robert Skrob

Few notice secrets hiding in plain sight. Lots of subscription owners wish to emulate Netflix’s subscription growth. Yet, they use an entirely different marketing approach. Then, they’re disappointed when their subscriber acquisition languishes with poor results. I’m asked to review dozens of subscription marketing efforts, retention plans and new subscriber onboarding campaigns each month.