Association Success
FEBRUARY 12, 2019
What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable , allowing the audience to accomplish their goals.
Smooth The Path
FEBRUARY 12, 2019
Arlene is a very engaged association member. She faithfully renews every year. She attended the annual conference every year for the past seven years. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.
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Higher Logic
FEBRUARY 12, 2019
Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative. Imagine you’re the main point of contact or user of the software element your company has purchased. You had a great experience with the salesperson, but now that you’ve signed the deal, you’re unsure about next steps.
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
GrowthZone
FEBRUARY 12, 2019
Tweet. Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Your website is a logical go-to source for industry employment. An online job board can be seen as a member benefit while driving more organic traffic to your site.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
FEBRUARY 12, 2019
A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome. Did you know that by next year, millennials will make up more than half of the global workforce?
AMG
FEBRUARY 12, 2019
Often times residents in HOA communities are not fond of the Homeowners Association. Many times residents feel their HOA has too many rules and regulations. Let’s look at this from a different perspective. Let’s consider these 5 things a Homeowners Association does for the community. 1. Your HOA takes care of your community in many ways to make it enjoyable and beautiful.
Associations Now
FEBRUARY 12, 2019
Blockchain technology may prove an essential new tool for event ticketing—in no small part because of its added security benefits. Also: Design a successful meeting badge. Ticketing has long been a pain in the side for event planners—high demand, the potential for resale, the risk of forgery. But with blockchain a hot technology looking for a use case, the ticketing problem might prove a perfect fit, the Event Manager Blog explains in a new guide. “Traditional networks are centralized, mea
Beth Kanter
FEBRUARY 12, 2019
. Much of my training and facilitation work lately has been centered around the ideas in my recent book, The Happy Healthy Nonprofit. The nonprofit organizations I’m working with are are seeking out ways to create collective resilience in their workplaces. Much of this has to do with how people appreciate each other as well as building a sense of community, followed by activities and supporting policies in the workplace.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
FEBRUARY 12, 2019
While the for-profit economic sector saw significant declines during the recession, only to bounce back after the economy recovered, a recent study found that nonprofit employment growth stayed strong throughout the past decade. The economy is fairly buoyant these days, but back when it wasn’t, one of the brightest spots from an employment standpoint was the nonprofit sector.
Associations Now
FEBRUARY 12, 2019
In a bid to reduce fears that their products are unsafe or unhealthy, a coalition of GMO farmers is using Valentine’s Day to spread the word about the foods’ benefits via free chocolate. If there is one thing Americans are sweet on, it’s chocolate. That’s why A Fresh Look , a coalition of 1,600 GMO farmers, is giving out free chocolate for Valentine’s Day.
Associations Now
FEBRUARY 12, 2019
The Interactive Advertising Bureau, noting a recent trend of direct-to-consumer brands online, is making an effort to bring those brands into the organization—both as members and within the organization’s board. Digital advertising’s most prominent trade group is making room for more than just the agencies and tech providers that have long made up its membership.
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