Fri.Aug 18, 2017

article thumbnail

Association Brain Food Weekly: 8.18.17

Reid All About it

Your weekly list of free webinars and events for the association community… It drives me nuts when I hear about associations that don’t give their employees a decent professional development budget. Short-sighted. Hypocritical too. Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according t

Price 153
article thumbnail

Membership Hack: ROI Scorecard

Associations Now

The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues investment. How to hack it? Using an Excel template, the Digital Analytics Association found a better way to calculate each member’s ROI. DAA delivers an annual report to members, adding up benefits and usage to an exact dollar amount.

Class 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Meeting of the Future is Green and Looks Like This

Associations Now

Your members care about sustainability, here are four low-impact, high-return ideas to embrace it. People who are looking to leave a smaller carbon footprint like to associate with businesses and organizations that feel the same way. In fact, 84 percent of consumers worldwide say they seek out environmentally and socially responsible products whenever possible.

article thumbnail

Do We Need a Safety Standard for Meetings?

Associations Now

It’s can be a dangerous world out there. What does that mean for association meetings? In an #ASAE17 Learning Lab, two presenters made the case that a security standard is needed for venues and that it would benefit the industry as a whole. Vicki Hawarden, current COO of Excellence Squared, was a meeting planner for much of her career. And while she always had what she calls “a standard safety and security plan” for her events, she says 9/11—and the anthrax attacks that followed a week lat

article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Groups Produce Film to Showcase Student Conservation Efforts

Associations Now

A new documentary chronicling the park conservation efforts of Student Conservation Association volunteers looks to inspire others to take action. Looking to tell the story of the work of young conservationists , the Student Conservation Association, along with Reel Work Teen Filmmaking and American Express, teamed up to release the student-directed film National Park Diaries.

Boston 75
article thumbnail

Friday Buzz: Why Brand Consistency Is So Hard

Associations Now

Building a strong brand is an important part of growing your membership, but there are a lot of challenges along the way. Also: How to provide different online learning experiences to your members. Are you staying true to one consistent marketing voice for your association’s brand? These days, associations face a lot of competition from the private sector, so having a recognizable brand style is more important than ever. “People don’t necessarily think of associations as brands,” say