Mon.Sep 18, 2017

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5 Must-Have Nonprofit Digital Marketing Tools

Wild Apricot

Here are the top 5 nonprofit digital marketing tools I’ve seen used most effectively. For each tool, I’ll show you how to use its best features and how much it costs.

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Hurricanes and Asynchronous Communication

Eric Lanke

Hurricanes Harvey and Irma were on everyone's mind these last few weeks. Even if you weren't directly affected by them through mandatory evacuations, storm damage, or the tragic loss of life, the hurricanes were undoubtedly on your mind and they probably impacted the way you did your job. My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a

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What is Culture Analytics

Jamie Notter

In the context of our work, culture analytics is the science of using workplace culture data to generate meaningful actions that improve organizational results, and it is the heart of what we do at WorkXO. Before we had even created our company, we had already created the Workplace Genome , based on the observation that what’s out there in the marketplace to help companies measure their culture—and DO something about it—is just not good enough.

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A Simple Social Media Tip for Association Pros

GrowthZone

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” After all, association pros are always on the run and their time is at a premium. Download “Social Media Survival” for. 30 great post ideas for associations. However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. Many email marketing tools have an upfront charge based on the number of subscribers you have, and if you have thousands or hundreds of thousands of readers, that cost can add up to thousands of dollars each year—before you even

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Lead With Your Message, Not Memes

Associations Now

More nonprofits are feeling pressure to shake up their communications strategy. Change is good, but the path to connecting with stakeholders is still old-school. There’s little question that associations can always stand to better communicate their missions. Whether that means you ought to Shark Week-ify that mission is another matter. The matter comes up in light of a story last week in the New York Times about how nonprofits are increasingly looking to professional marketing firms to spread th

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Learning Lessons from a Crow’s “Caw”

Association Success

We should be challenging ourselves - not copy, rinse, repeating. CAAAAW! CAAAAW! The crow’s ‘caaaaw’ sounded unnatural and abnormally human. Almost like he was reading a script written by another crow. He kind of was, in reality. A while back, I was at The National Aviary in Pittsburgh. I was in a foyer with three cages individually occupied by a two parrots and a crow.

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New Program Helps Medical Assistants Adapt to Aging Patient Population

Associations Now

The American Association of Medical Assistants’ new Assessment-Based Certificate in Geriatrics program aims to help these front-line healthcare professionals develop knowledge and interpersonal skills to better serve elderly patients. For many patients, a medical assistant is the first healthcare professional they see on a visit to a doctor’s office.

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Pediatrics Group Offers First Guidance on Tattoos, Piercings

Associations Now

More and more teens love their tattoos and piercings, and many parents are OK with them too. Now the American Academy of Pediatrics is weighing in keep kids healthy and safe when they get inked or pierced. With tattoos and piercings becoming a rite of passage for many young adults, it makes sense that a major pediatrics group wants to make sure the trend isn’t harming their health.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Monday Buzz: Use Data to Boost Engagement

Associations Now

From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement. Also: a way to make your strategic planning meetings more productive. Are you taking advantage of your AMS software data to grow engagement? While it can be tricky to nail down the ROI of varying engagement rates, it’s safe to say that high engagement indicates that what you’re doing is working for your members.