YourMembership
MARCH 6, 2020
Why do I call it an art? There’s no art behind being thankful. Anyone can do it, right? Anyone can be thankful but expressing the thanks in a meaningful way (to the recipient) is an art. In this case I’m not talking about the medium, I’m referring to the message. If you want your appreciation to be.
Higher Logic
MARCH 6, 2020
Every year at Super Forum , we award customers who went above and beyond with their communities and automated campaigns. We’d like to take a moment to look back at the 2019 winners and share the tips and tricks they’re using to truly shine. Meet 9 Award-Winning Higher Logic Customers. 1. Most Successful Online Community: CFP Board. CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® cer
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Associations Now
MARCH 6, 2020
Now through May is peak travel time for students—many taking spring break and class trips. With virus fears prevalent, Student and Youth Travel Association members are making adjustments to give students a safe travel experience. ASAE Corona Virus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more.
HighRoad Solution
MARCH 6, 2020
We’ve all been there as consumers. W. e go to a website, place an item in our shopping cart, and then decide. “Eh, maybe not. At least not yet.” We leave the page, we think on it for a few days, and maybe we come back or maybe we don’t. Maybe you’ve been on both sides of that situation, both as a marketer and a consumer. As a marketer, you’re keen to get those people back, to reel them in, and to encourage them to complete their transaction.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MARCH 6, 2020
Volunteering shouldn’t require a heavy time commitment. Also: how to successfully navigate change. Your members are busy, and even if they’d like to help your association by volunteering, it can feel daunting to add another important commitment to their laundry list of tasks. “But like anything, once volunteering becomes a part of your life, perhaps a biweekly or monthly habit, time magically appears,” says a recent post on the MemberSuite blog.
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Associations Now
MARCH 6, 2020
The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. Two major groups in the marketing industry are partnering on efforts to keep their members’ skills up to date in the digital world. This week, the American Marketing Association and the Digital Marketing Institute announced they will work together to deliver training in areas where it is
Membership Marketing
MARCH 6, 2020
Do you anticipate a recession in the next twelve months? How prepared is your association for potential economic challenges? How have you gone about preparing? These are some of the questions that we asked in our just-published Association Economic Outlook Report. The report provides insights from nearly 400 association executives who participated in the research.
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