Higher Logic

SEPTEMBER 21, 2018

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication.

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Content Survey Marketing Report 201

Wild Apricot

SEPTEMBER 21, 2018

If you’re concerned about your board’s diversity, you’re not alone. In this post, I cover the five steps your organization can follow in order to increase board diversity, equity and inclusion.

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Organization Recruiting Recruitment 415

Associations Now

SEPTEMBER 21, 2018

The Regulatory Affairs Professional Society recently revamped its acronym guide from a printed piece to a searchable online database. The new tool helps RAPS members navigate a sea of bureaucratic shorthand. How to hack it? Does the work your members do sometimes look like alphabet soup? Welcome to our world, says the Regulatory Affairs Professionals Society, whose members are involved with the regulation of healthcare products.

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Certificate Tools Products How To 81

Blue Sky eLearn

SEPTEMBER 21, 2018

Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.

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Examples Innovation Course Content 203

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Virtual

SEPTEMBER 21, 2018

At Virtual, we pride ourselves on the long-term success of each of our clients. To achieve that, our individual team members have been given a voice and the agency to help clients succeed. In May 2017, I implemented a Customer Success Program out of our Nashville office that aims to tackle questions such as “What. View Article. The post Be Like Yoda, Not Luke: Designing a Customer Success Program appeared first on Professional Association Management Company | Virtual Inc.

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Nashville Association Management Team 100

Holly Duckworth

SEPTEMBER 21, 2018

As a coach it’s my natural set point to want to help people. I naturally care. I ask questions. I listen to the answers. I want to offer my skills and expertise to help people. Recently a “non-paying” friend came up and told me, “Holly, you are trying to change me.” I was shocked and […].

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Associations Now

SEPTEMBER 21, 2018

Groups representing a variety of sectors, from small businesses to farmers, announced this week that they will work to develop standards for organizations providing association health plans under new Department of Labor rules. A recently formed coalition is setting out to work with federal and state policymakers to strike the right balance between regulating association health plans (AHPs) and providing the appropriate level of flexibility to allow organizations to provide comprehensive AHP heal

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Indiana Michigan America Committee 74

Reid All About it

SEPTEMBER 21, 2018

The weekly list of free educational events and resources for the association community… What a whirlwind of a couple of weeks. I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.

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North Carolina DC Washington New York 34

Associations Now

SEPTEMBER 21, 2018

A Forbes writer explains why your organization might be better off embracing the chaos of disruption. Also: a distressing set of Facebook stats. It’s a fact of life: If you’re an association leader, you’re going to have to ride through waves of change. So you might as well get comfortable being uncomfortable. A recent piece in Forbes by author and leadership expert Bruce Weinstein features a series of tips culled directly from association execs doing their best to help their me

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Certificate Social Media Revenue Team 61

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy