Mon.Nov 16, 2020

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Why you should keep fine-tuning your content strategy

Association Success

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. But in the long run, this stasis can undermine your organization’s overall success. .

Content 110
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4 Ways to Make the Most Out of Your Donor Data

Wild Apricot

One of your nonprofit’s most valuable resources is your donor data. Here are four ways to make the most of it to effectively understand and engage your supporters.

Resources 410
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Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

WBT Systems

Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea? Read more about Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

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Six Phases of Virtual Event Creation

Association Adviser

Associations' annual conferences can no longer operate on autopilot. Here are six activties essential to nearly all virtual event creation and planning. The post Six Phases of Virtual Event Creation appeared first on Association Adviser.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Normal is Over(rated) – For Now

Velvet Chainsaw

This is a guest post by Joy S. Davis, CAE, based on an email she sent to me after reading Lisa Block’s recent post, “I Am Sorry, But We Are Not All Fine.” Joy is Managing Director, Member Products, for the American Association of Pharmaceutical Scientists. Not too long ago, I gently asked my Executive Director to stop opening her weekly columns to members with a depressing reminder of COVID-19 and how weird things are right now.

Louisiana 127

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[Webinar] How to Make Your Organization Essential in 2021

MemberClicks

With so much uncertainty heading into 2021, how can you reduce your stress and your organization’s financial risk? By ensuring that your organization is viewed as essential. Do your members view your organization as an investment that they cannot afford to do without? Your organization’s financial health and growth outlook may depend on it. But how?

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Seek Forgiveness, not Permission

Effective Database

“If one asked permission there was a 50% chance it would be refused. If one just got on with it, 19 times out of 20 nothing was said.” – Chemical engineer Trevor Kletz, a pioneer in his field, on how he accomplished so much.

Project 45
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[Webinar] How to Make Your Organization Essential in 2021

MemberClicks

With so much uncertainty heading into 2021, how can you reduce your stress and your organization’s financial risk? By ensuring that your organization is viewed as essential. Do your members view your organization as an investment that they cannot afford to do without? Your organization’s financial health and growth outlook may depend on it. But how?