Fri.May 18, 2018

article thumbnail

Gardian of the Month: Jennifer Amin

Aaron Wolowiec

The Gardian of the Month is Jennifer Amin, director of marketing and membership for AORE and Event Garde.

Marketing 133
article thumbnail

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 5.18.18

Reid All About it

The weekly list of free educational events and resources for the association community… Maybe it’s time to get rid of the words “sponsor” and “sponsorship,” and while we’re at it, let’s 86 the old-fashioned mindset that sponsors are members you milk in return for signage and program mentions. Touching a nerve? Good. Bruce Rosenthal is nicer about all of this.

article thumbnail

Three Core Conference Planning Tenets To Master And Skillfully Apply

Velvet Chainsaw

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? What is their capacity to see opportunities in the mist of change? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Often conference planning members lack experience with the tenets of organized abandonment, focus on strategic alignment and organizing for opportunity.

article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.