Generating New Sponsorship Dollars
JULY 15, 2019
Istock/Credit:ArtemSam. Today, I want to share my experience of bringing new sponsorship revenue through the door. Man, I tell you, I know it’s something that folks are really focused on – here are a few observations for you. First and foremost , we’ve learned in our business about 60% of all the sponsorship dollars we sell are new dollars , new money. About 40% is renewal. We’ve learned a great deal about this over the years.