Mon.Jul 15, 2019

Generating New Sponsorship Dollars

Moery Company

Istock/Credit:ArtemSam. Today, I want to share my experience of bringing new sponsorship revenue through the door. Man, I tell you, I know it’s something that folks are really focused on – here are a few observations for you. First and foremost , we’ve learned in our business about 60% of all the sponsorship dollars we sell are new dollars , new money. About 40% is renewal. We’ve learned a great deal about this over the years.

The Right Way

Eric Lanke

It's budget time at the association I work for.

“Who Needs to Upgrade Their Meeting?”

Moery Company

Our team had a fabulous discussion the other day about the various events we’ve attended over the years for our clients. What works, what doesn’t, etc. We came to a startling realization…those organizations that need to update their meetings the most aren’t the ones with the dying events, or those facing copious issues in a changing industry… it’s those in the middle of the road. We’ll call them the C students if you will. They seemingly coast by, doing what they’ve always done. “It

4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

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When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other?

Online Jobs for College Students

SocialFish

Oh, College! Who doesn’t love it? The life of a college kid is filled with partying, going out with friends, and living free. It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon.

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PNC Student Loan Review

SocialFish

PNC bank is very well known as one of the top banks in the country and offers excellent banking services to its clients. It is a big bank with almost 20 branches countrywide.

Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers

Associations Now

Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy. It’s one thing to have an internal side project that you can work on at the office.

7 Content Types to Consider in Your Organization's Next Newsletter

MembersClicks

Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. But in addition to content topics , there are also different content types you can play around with to keep things fresh and your readers engaged.

Daily Buzz: The Rise of the Office Pod

Associations Now

Forget open office spaces. Pods, the next work environment trend, are here. Also: questions to ask before updating your remote work policy. Cubicles to open offices to—pods?

Paving Your Path to Your Mid-Career

Association Success

How can you successfully transition into your mid-career while creating opportunities for yourself? I’m at an interesting point in my career journey where I’ve recently transitioned from a young professional to a mid-careerist. What I’ve found is that defining your mid-career, and your career in general, is really up to you. It’s up to you to pave your own path, and the good thing is that you can do anything you want to do, especially in the association landscape.

Improving the Membership Experience for Vendor Members

Membersuite

It’s easy to take vendor members for granted. After all, your members are their prospective customers. But, have you considered treating them as a membership segment? Read the post to learn why and how to improve the membership experience of vendors

What Depop Can Teach Associations About Attracting the Next Generation

WBT Systems

What Depop Can Teach Associations About Attracting the Next Generation. Read more about What Depop Can Teach Associations About Attracting the Next Generation

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