Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that. If not, go to mmbsurvey.com to participate in one of my favorite benchmarking studies. Whenever I come across a volunteer-run chapter, I’m amazed it even exists.

Chicago 221

Chicago Massachusetts DC Washington 221

Associations Now

JANUARY 31, 2020

Cybercriminals are getting more clever about targeting organizations and individuals. Here are three new threats you need to be on the lookout for. Being savvy about cybersecurity doesn’t mean just knowing the big trends. You also need to stay on top of new tricks and tactics that hackers are using to target people and organizations. Study up on these three emerging threats so you can stay ahead of attempted cyberattacks.

Tools 111

Tools Marketing Examples Products 111

Delcor

JANUARY 31, 2020

One frustrating thing with digital technology is that it’s always changing and evolving. The answers to your business challenges today are probably not going to be the answers ten years from now. Unfortunately, that means there is no final destination when it comes to digital transformation. That may feel uncomfortable, but the good news is that there are ways to measure progress and make sure you are on the right path.

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Project Tools Team Process 96

Associations Now

JANUARY 31, 2020

Sometimes, it comes down to the right task doled out the right way. Here are some ways to make microvolunteering work for your association. Volunteers can sometimes be difficult to recruit—but asking them the right way helps. A lot. Microvolunteering , the concept of asking people to do small things for the benefit of the collective whole, isn’t new, but it is a pretty great way of engaging volunteers.

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Resources Charlotte Recruiting Recruitment 104

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Nimble AMS

JANUARY 31, 2020

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Here are four ways to get started. Chances are that your association wants to provide a personalized member experience. It’s understandable considering recent research findings like these: The Salesforce State of the Connected Customer report shows that 41 to 50 percent (depending on generation) say they generally ignore communic

Member Experience 78

Member Experience System Content Tips 78

Associations Now

JANUARY 31, 2020

A look back at the tablet’s influence on the tech landscape—as well as the meetings industry. Also: Ensure that your members get value out of events. With the iPad celebrating the 10th anniversary of its unveiling this week, the tech world looks back at the impact of Apple’s popular tablet. The device—which has sold almost 400 million units since its launch —is an unqualified success, argues Navneet Alang in a recent article in The Week.

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Price Software Education Video 88

Membersuite

JANUARY 31, 2020

Year-after-year we strive to deliver a great attendee experience at Engage, MemberSuite’s annual user conference. Here are 6 reasons to join us at Engage 2020 in Atlanta, GA from May 5-7 at the Emory Conference Center Hotel. See you in May!

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Atlanta Conference 60

Associations Now

JANUARY 31, 2020

Members of the Home Furnishings Association placed a friendly wager in advance of Super Bowl LIV. The $1,000 bet benefited a local nonprofit and created opportunities for press coverage and social media engagement. How to hack it? To up the ante for Super Bowl LIV, two member companies of the Home Furnishings Association—Crowley Furniture in Kansas City and Hoot Judkins Furniture in San Francisco—placed a friendly bet on their NFL home teams: the Kansas City Chiefs and the San Francisco 49ers.

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Kansas City San Francisco Kansas Social Media 59