Association Adviser

DECEMBER 12, 2018

Think of all the people who have visited your association’s website in the past 24 hours. Did they actively engage with your content? Or, did they leave without taking any action? With all of the other distractions surrounding internet users, it’s hard to maintain their attention when they’re on your page. You may have stellar website content and relevant ads, but once that user leaves your site, they’re lost to your association.

Discount 64

Discount Revenue Certificate Content 64

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. But creating the kind of valuable, quality content that members expect is time-consuming, so associations looking to get more mileage out of their existing content will often repurpose or repackage it.

Content 89

Content Tips Marketing Certificate 89

Eplys

DECEMBER 12, 2018

Whether it’s due to poor weather, last minute vendor issues or terribly low attendance, sometimes you realize that the best choice for everyone is to cancel. Take a look at our 101 checklist to see how you should start the process of cancelling your event.

Process 40

Process Event Planning Conference 40

Associations Now

DECEMBER 12, 2018

In a recent report, the Association for Talent Development pointed out that more than half of organizations are offering training opportunities for employees, including “upskilling” and “reskilling,” with talent pipeline concerns driving the growing need. Are you giving your employees the skills they need to move up in the organization—or, at least, to keep pace in the industry?

Report 76

Report Survey Examples Industry 76

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Robert Skrob

DECEMBER 12, 2018

Most membership marketers ignore the people around their member. What does the husband say to his wife about her monthly subscription box credit card charge? What does a wife say when her husband of 50 years, a retired engineer, buys a $2,000.00 subscription trading service on stock options when his past stock picks include Lucent Technologies, Enron, and General Motors?

Technology 31

Technology Marketing 31

Associations Now

DECEMBER 12, 2018

Emphasizing the growing need for pharmacists as a public health resource in the Hispanic community, the National Hispanic Health Foundation is launching a new association under its purview—with the support of some big-name retailers. In launching the National Hispanic Pharmacists Association (NHPA), the National Hispanic Health Foundation isn’t just thinking about now.

United States 63

United States America Education Resources 63

Associations Now

DECEMBER 12, 2018

Passwords are an integral part of keeping your information safe. Here are some do’s and don’ts from 2018’s worst password offenders. (TLDR version: “000000” is a bad passcode.) Also: how to find the right benchmarks in lieu of vanity metrics. Data security. We hear these two words a lot, and for good reason: To date, there have been around 668 data breaches with more than 22.4 million records exposed in 2018 alone.

Tips 55

Tips Software Team Innovation 55