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Three Ways Your Association Can Build and Strengthen a Certification Program
SBI
OCTOBER 11, 2020
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. In fact, American Society of Association Executives (ASAE) researchers report benefits to associations that sponsored or administered a credential include: reinforced value of the association, increased visibility of the association to the general public, increased loyalty of members, and even income earned from fees, products, and services r
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