Fri.Dec 13, 2019

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.

Review 259
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How One Association Found Opportunity in a Public-Private Partnership

Associations Now

The National Automatic Merchandising Association is collaborating with the Oak Ridge National Laboratory on more efficient refrigerants for vending machines—an effort the group says will jumpstart the industry’s R&D approach. Finding a way to collaborate with the federal government on an issue affecting your industry can provide a lot of opportunities and resources—but uncovering the right one to pursue requires keeping your ear to the ground.

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Infographic: Make Your Exhibitor Marketing Campaign a Success

Association Adviser

Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. Check out our guide to exhibitor marketing. The post Infographic: Make Your Exhibitor Marketing Campaign a Success appeared first on Association Adviser.

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Is Your Association Software Really Cloud Based?

Nimble AMS

How do you know if your association management software is in the cloud? Here’s how to tell. What’s in the “true cloud”? Read on to learn characteristics of true cloud-based software plus questions you can ask to tell if your association management software (AMS) is really cloud based. The “cloud” has many different interpretations. Some think it simply means that an application can be accessed through a web browser.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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New Bill Would Expand 529 Savings Accounts to Cover Professional Certification

Associations Now

A new bipartisan bill would expand the use of 529 education savings accounts to cover the fees related to professional certification and credentialing programs. ASAE and the Professional Certification Coalition say it would benefit associations and the workforce. ASAE and the Professional Certification Coalition have endorsed a bipartisan bill introduced Dec. 6 to expand individuals’ use of “529” education savings accounts to cover the costs of professional certification and credentialing progra

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Daily Buzz: Why Americans Are Leaving PTO on the Table

Associations Now

More than half of Americans leave vacation days unused each year, according to a new survey. Also: celebrating success with your members. For many Americans, paid time off is going to waste. According to a 2019 work-life balance survey by Priceline, 44 million Americans still had seven days of paid time off heading into the holiday season, CNBC reports.

Survey 72
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Partnership v. Membership: Selling the Board on Change

Spark Consulting

When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s start with the easiest case: a dues increase. Your benefits are staying the same, your structure is staying the same, you just have to start charging a bit more for what you’re offering.

Cost 195
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Share Your Members’ “Year in Review”

Associations Now

Businesses like Marriott, Spotify, and Facebook use “year in review” campaigns to connect and engage with users, customers, and members. Do you? Ah, the end of the year. Hopefully, you’re looking forward to some holiday rest and relaxation, and maybe you’re counting down the days to the new year. However you’re spending these last few days of the decade, you’re probably going to take a moment to pause, reflect, and plan.

Review 69
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Nimble AMS Introduces The Lightning Store For Associations

Nimble AMS

All about this new modern and streamlined e-commerce experience for associations. Create a Lightning Store with an improved user experience and greater flexibility for associations to sell their products. How can associations sell products faster and easily while improving the member experience? Part of providing an excellent member experience is to consider the digital experience for customers.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.