Association Success
OCTOBER 9, 2020
Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. If you can identify the disconnect between your content and your audience’s needs, you can begin to close the gap and increase engagement. .
Reid All About it
OCTOBER 9, 2020
The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Association mojo. At times, it’s a struggle, isn’t it?
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Higher Logic
OCTOBER 9, 2020
The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic.
Aaron Wolowiec
OCTOBER 9, 2020
Maria Ferrante shares her journey from using a health coach to becoming one.
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Association Adviser
OCTOBER 9, 2020
Ensure you're setting the stage for successful, happy virtual event sponsors at your next online event with these 10 tips and recommendations. The post Will Your Sponsors Succeed at Your Virtual Event? appeared first on Association Adviser.
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Association Success
OCTOBER 9, 2020
Starting with content curation and organizational cultures, and wrapping up with AssociationSuccess.org’s Benchmarking Diversity in the Association Industry 2020 , association professionals have engagement and inclusivity top of mind in this week’s Friday Five. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
HighRoad Solution
OCTOBER 9, 2020
If you think the word “Millennial” applies to any young person, then here’s a scary fact: the Millennials will start turning 40 next year. The current generation emerging from college is Generation Z, a cohort with an entirely different set of goals and values. And for associations, this means a whole new set of challenges. Already, 56 percent of associations say that they’re struggling to engage young professionals.
Membership Marketing
OCTOBER 9, 2020
A time of crisis requires every organization to innovate to survive and thrive. But a common question is, how do you go about innovating? Matt Ridley’s book, How Innovation Works and Why it Flourishes in Freedom , shares valuable principles that answer that question. Five of his recommendations have an application to associations. 1. Innovation occurs incrementally.
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