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Leading During a Pandemic: A “Right Now” Mindset
Associations Now
APRIL 12, 2020
It can be tempting to dive into big strategic discussions in the midst of the coronavirus crisis. But don’t lose sight of what your stakeholders need in the moment. “Meet your members where they are” is a common phrase in the association community. When I spoke with Beth Brooks, CAE, last week, she embodied a newfound need to take that phrase literally.
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