Associations Now
DECEMBER 3, 2018
Associations rely on members to thrive, which means understanding their needs is a top priority. Here are the membership questions to ask to ensure you are serving members correctly. Also: planning around the “Irish exit.”. It’s no secret that members are the core of your association, and having the pulse of what they’re thinking can be the difference between success and failure.
WBT Systems
DECEMBER 3, 2018
How to Manage When You’re an Education Department of One. Read more about How to Manage When You’re an Education Department of One.
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Wild Apricot
DECEMBER 3, 2018
There's a new addition to the Personify family! This post will introduce you to events platform a2z, and let you know about some of the new opportunities this acquisition will bring.
Eric Lanke
DECEMBER 3, 2018
I flew in and out of LAX this week. It's not a frequent airport for me -- I can't even remember the last time I was there. But something happened there that I thought was worth blogging about. When I arrived for my return flight home I didn't at first recognize anything as unusual. My Uber driver dropped me off curbside, I got my boarding pass from the automated machine, I found the TSA pre-check line and went through security.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
DECEMBER 3, 2018
A new report from the American Institute of CPAs finds that benefits are a major driving factor behind many employees’ decision to take a new job, but often they don’t maximize the benefits made available to them. When it comes to a good gig, money isn’t everything. Especially when there are benefits involved, too. A recent survey from the American Institute of CPAs (AICPA) lays out how many Americans see improved benefits (rather than an increase in salary) as a driving factor for switching to
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Associations Now
DECEMBER 3, 2018
Associated Builders and Contractors used Google’s Waze app as part of its get-out-the-vote efforts for last month’s midterm elections. “Meet your members where they are” is a common mantra in the association world. So what do you do if “where they are” is always on the move? That’s a question Associated Builders and Contractors, which represents the construction industry, strived to answer in advance of last month’s midterm elections.
Effective Database
DECEMBER 3, 2018
These were the words of one of my clients as we wrapped up the first stage of their process for selecting a new AMS and CMS. She was expressing succinctly what many of us feel when we embark on a big, new, and somewhat unknown project. Hope for what we might dramatically improve, and panic about what might be entailed in getting us there. (When I work with my clients, my intent is to help them eliminate the “panic” phase, so that they feel as comfortable as they can be moving to a ne
Associations Now
DECEMBER 3, 2018
The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business.
Beth Kanter
DECEMBER 3, 2018
Rob Reich, Professor of Political Science, Stanford University Center for Ethics in Society, Center on Philanthropy & Civil Society, has just released a new book called “ Just Giving: Why Philanthropy is Failing Democracy and How It Can Do Better.” The book is a big milestone, a delivery of almost twenty years of research, teaching, and inquiry into the ethical, political, and economic dimensions of philanthropy.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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