Higher Logic
MAY 28, 2020
Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization.
Association Success
MAY 28, 2020
If this was five months ago I would say delivering bad news remotely is unacceptable. But things have changed. As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means. Whether it be financial strain, company overhauls or eliminating someone’s position, sharing this information in a professional, empathetic manner is more important than ever. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smooth The Path
MAY 28, 2020
New member onboarding programs are technically advanced at some associations. These associations segment members and deploy sophisticated automated email campaigns. Production-quality videos are frequently employed. Advanced measurement techniques are used, like engagement scoring. These tactics can work well for the associations that have the resources, but what can smaller, resource-strapped associations do?
AssociationChat
MAY 28, 2020
We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. Still, some associations executives might be tempted to think they’ve made it past the toughest part of this pandemic and might not need to worry about a crisis communications plan at this point.
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
InternetAssociation
MAY 28, 2020
Washington, DC – IA Interim President & CEO Jon Berroya issued the following statement in response to an Executive Order concerning social media platforms and Section 230: “IA member companies offer more people a chance to share their perspectives than at any point in history, something that has been widely acknowledged by politicians, academics, and Americans across the political spectrum.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
Protech
MAY 28, 2020
By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. This blog post is the first in a series that will discuss the various aspects of successfully managing a virtual event. .
InternetAssociation
MAY 28, 2020
Washington, DC - Internet Association’s Senior Vice President of Global Government Affairs Michael Bloom released the following statement on the Paycheck Protection Flexibility Act: “The internet industry appreciates the House passing the Paycheck Protection Flexibility Act, ensuring that the millions of Americans participating in the online economy are supported during the unprecedented economic downturn brought on by the pandemic.
SOS Association
MAY 28, 2020
By Suzanne Lanctot. Managing Director. About Suzanne. Let’s face it. When your association has only one annual event and that event is expected to produce a large percentage of your non-dues revenue, every step must be taken to ensure a unique and memorable experience. No pressure. Professional development and education, branding, engagement, networking, building loyalty, recruiting – each component during the event must inspire and contribute to the long-term success of the association.
Breezio
MAY 28, 2020
1. Do some Research.
Advertisement
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
.png)
SOS Association
MAY 28, 2020
By Suzanne Lanctot. Managing Director. About Suzanne. Let’s face it. When your association has only one annual event and that event is expected to produce a large percentage of your non-dues revenue, every step must be taken to ensure a unique and memorable experience. No pressure. Professional development and education, branding, engagement, networking, building loyalty, recruiting – each component during the event must inspire and contribute to the long-term success of the association.
Expert insights. Personalized for you.
250 
Let's personalize your content