Fri.Apr 28, 2017

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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Preconference sessions take place on Monday, May 1 followed by the conference on Tuesday and Wednesday.

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Strategic Adaptation

World Class Boards

Having a vision is critical. Not straying from the “big picture” – the ultimate desired outcome – is essential to long-term success. But sticking too closely to the letter and detail of a plan can actually take you farther away from achieving your desired outcome. An oft-cited quote from success expert Brian Tracy states: “When an airplane leaves Chicago for Los Angeles, it is off course 99% of the time.

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For the Kids: Child-Friendly Conference Events

Associations Now

Sure, conferences are usually for adults, but that doesn’t mean there isn’t any room for “kids stuff.” Here are some ways associations are making children feel welcome at their meetings. Earlier this week, our Money & Business blogger, Emily Bratcher, wrote about how different associations are tackling workforce shortages in their industries. One of her examples—the American Society of Landscape Architects—recently published a print supplement for tweens called Your Land , which is geared to

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Sample Conflict of Interest Policy

World Class Boards

Sample Conflict of Interest Policy. SAMPLE POLICY For the Fiscal Year Ended __. Conflict of Interest Policy. INSTRUCTIONS: Please answer the following questions, sign the agreement below and return to the association office.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Truckstop and Travel Plaza Group Partners With DHS To Fight Human Trafficking

Associations Now

The NATSO Foundation has joined with the Department of Homeland Security’s Blue Campaign to enhance its anti-human-trafficking initiative. NATSO, which represents travel plaza and truckstop owners and operators, has been equipping its members to help fight human trafficking for the past five years, through a NATSO Foundation initiative. Now, the foundation is partnering with the Department of Homeland Security (DHS) Blue Campaign to bolster its efforts.

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Membership Hack: Listening Tour

Associations Now

A team from the American Dental Association visits dentist offices to listen to members’ unmet needs. How to hack it? Stephanie Moritz calls it “being a fly on the wall.” The American Dental Association’s chief communications officer, Moritz recently decided to conduct a “listening tour” with members as a way to understand their deeper needs and challenges.

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Board Member Boot Camp

World Class Boards

Board Member Boot Camp. Below are slide references from our Board Member Boot Camp program, to help you build your world class board. Leading Associations is happy to discuss ways we can be of service, including Interim Executive Director Services, Comprehensive Management and Strategic Leadership Development. Please contact Rob Spangler, MPA, at 720.259.3432 or rob@leadingassociations.com.

Class 100
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How AAA’s New Car-Share Service Thinks Beyond Ownership

Associations Now

Gig, a new service that AAA is launching April 30 in California’s Bay Area, is designed to target a consumer segment that is likely to grow in importance in the coming years: the urban resident who doesn’t own a car. With its traditional roadside assistance service, AAA may have one of the most famous membership models of any association—one that, in some ways, inspired the modern ebbs and flows of the app-based platforms we use today.

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Strategic Adaptation

World Class Boards

Strategic Adaptation. Having a vision is critical. Not straying from the “big picture” – the ultimate desired outcome – is essential to long-term success. But sticking too closely to the letter and detail of a plan can actually take you farther away from achieving your desired outcome. An oft-cited quote from success expert Brian Tracy states: “When an airplane leaves Chicago for Los Angeles, it is off course 99% of the time.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Offer Concrete Solutions: Leadership Lessons from the United Airlines Incident

Associations Now

United Airlines struggled to correctly respond to its recent PR crisis, but the report it released this week shows that it’s starting to figure things out. Here are some takeaways you can borrow from the report. One of the month’s biggest stories, the tale of how United Airlines forced a man off a flight in a violent scene that quickly went viral on social media, included what many observers saw as an example of what not to do during a PR crisis, especially in an initial response.

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Sample Conflict of Interest Policy

World Class Boards

SAMPLE POLICY For the Fiscal Year Ended __. Conflict of Interest Policy. INSTRUCTIONS: Please answer the following questions, sign the agreement below and return to the association office. Thank you. Do you (or a member of your family) have, directly or indirectly, an employment, consultant or volunteer position with, or a material interest in any entity with wh

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Friday Buzz: Convention Industry Council Refreshes Brand

Associations Now

Now the Events Industry Council, the organization’s new name and logo came about thanks to member feedback. Also: why you should add fireside chats to your next meeting. As the event industry evolves, so, too, does one of its well-known organizations. The Convention Industry Council has rebranded itself as the Events Industry Council (EIC). The council swapped the word “convention” for “events” in its name because its members see “events” as more universal and modern, according to a news release

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Sample BOD Confidentiality Agreement

World Class Boards

SAMPLE . Confidentiality Agreement. This Confidentiality Agreement is entered into between all members of the Board of Directors and the organization. As a member of the board, you will engage in discussions about policy decisions, financial position of the association, members’ accounts, members’ files, future plans of the association, professional standards, and other confidential and sensitive formation.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Membership 101: How Do I Know When To Ask?

Spark Consulting

My last membership 101 post ended: You continue to do that [make offers] for a few cycles, THEN ask her to marry you, once you both know it’s right. Which begs the question: how do you know when is the right time to ask? Data. If you’ve constructed your ladder of engagement correctly, you started with asking your lead to do something free and easy (maybe signing up for your free e-enewsletter).

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Board Member Boot Camp

World Class Boards

Below are slide references from our Board Member Boot Camp program, to help you build your world class board. Leading Associations is happy to discuss ways we can be of service, including Interim Executive Director Services, Comprehensive Management and Strategic Leadership Development. Please contact Rob Spangler, MPA, at 720.259.3432 or rob@leadingassociations.com.

Class 100
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5 Ways the Membership Software Search Is Exactly Like Dating

Aptify

Love it or hate it, dating—more specifically online dating—is always a weird experience because it’s the only solid way to meet someone these days. This is something I had to dive right into when I moved to a new city because I didn’t know a single person. And guess what, it wasn’t just dating with the hopes of meeting a significant other, I also went on friend dates.

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Sample Reserve Policy

World Class Boards

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.