Wed.Jul 19, 2017

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How to Write Association Blog Posts for Maximum Results

GrowthZone

Make sure you are getting mileage out of your association blog posts. While there are multiple techniques to maximize the benefits of blogging, using just a few can make a difference. Check out The Association Success Kit and. help your organization thrive ». Try these tactics: Stay Within Categories. Each post should fit into an established blog category and play a role in your overall content strategy.

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6 Reasons Not to Get New Membership Software (and How to Combat Them)

Aptify

“Be prepared” is a motto that’s suitable for more than just Boy Scouts. Preparation is the key to success when pushing to upgrade membership software. Just as every salesperson is prepared to overcome the most common objections to their product or service, you must prepare for the inevitable pushback when you present your case for a new system.

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What Does the Average Business Traveler Look Like?

Associations Now

A new report from the Global Business Travel Association Foundation paints the economic picture of business travel and highlights current preferences and characteristics of road warriors. Business travel maintained its dominance as an economic force last year, according to a new report from the Global Business Travel Association (GBTA) Foundation. The U.S.

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How To Boost Your Strategic and Detailed Thinking Simultaneously.

Association Success

A strategic brain actually helps you focus on minutiae as well as the bigger picture. How strategic is your thinking? Do you crave information? Do you believe that more is actually better? Do you desire data, data and more data? If you hunger after more and better ideas at all cost, your info-craving habits actually zap your brain’s energy. The persistent pace of focusing on details makes it more difficult for your brain to decipher and understand the big picture.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Alexa, How Much Are My Membership Dues?

Associations Now

As voice recognition apps spread, associations are exploring ways to answer common membership questions and provide popular services using voice command. Before we begin, I need to come clean—I’m quickly becoming an Alexa addict. Recently, I received Amazon’s Echo Dot as a gift. It’s pretty affordable at only $50 and easy to use, so much so that I’ve begun to connect many devices in my house, including lights, speakers, and recently a smart thermostat, to the voice recognition device.

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Safety for Sarah: Nonprofit Born from Camera Assistant’s Tragic Death

Associations Now

The 2014 death of a crew member on a film set halted production and launched a safety movement. This week, her parents—founders of the nonprofit Safety for Sarah—won a multimillion-dollar lawsuit against a freight train operator and others found liable in her death. Sarah Jones was on the set of the film Midnight Rider on February 20, 2014, to help tell rock star Gregg Allman’s life story.

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What I Learned About Philanthropy, Fundraising, and Social Impact at IFCAsia in Bangkok

Beth Kanter

Last month, I was honored to co-teach a master class and workshops on digital strategy and crowdfunding with Cambodia colleague, Tharum Bun, at the first IFCAsia in Bangkok. I learned so much about the digital challenges facing Asian NGOs, how these are similar or different from NGOs in other regions, met and connect with amazing people, and was inspired by the speakers I heard and the workshops I took for my own learning.

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Ad Campaign Shares Human Story of Equipment Manufacturing

Associations Now

The Association of Equipment Manufacturers launched a new campaign this week to highlight the contributions of the industry and the communities that support it. A new advertising campaign started by the Association of Equipment Manufacturers (AEM) highlights the stories behind the men and women whose livelihoods are supported by the industry. Using social media and other channels to promote its message, “ Behind Every Product ” launched this week with an advertising spot that details the makeup

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Wednesday Buzz: Is Your Organization as Inclusive as You Think It Is?

Associations Now

Here’s how you can tell if your diversity and inclusion program is really making a difference. Also: Google’s new news feed follows in Facebook’s steps. Your association may have gone to considerable effort to increase its commitment to diversity and inclusion. To measure your results, you’re most likely analyzing hiring, promotion, and workforce demographics metrics, but those numbers aren’t telling you the whole story.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Why What’s on the Menu Might Make or Break Your Next Event

Associations Now

Destinations like Montreal have both the local specialties and the international breadth to scratch the culinary itch for meeting attendees. A convention center or marquee hotel will likely host your keynote addresses, breakout sessions, and other major functions, but your attendees will be eager to get out and about in the host city for networking events, happy hours, special dinners, and general sightseeing.

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U.K. Ad Industry Moves in Favor of Tighter Regulations on Gender Depictions

Associations Now

Britain’s Advertising Standards Authority this week announced that the industry would work to strengthen the rules against negative or sexist gender depictions in ads, which it says can be damaging to the public. A British regulatory body is calling for tighter rules for advertising within the country, and a major industry group is on board with the strategy.