Higher Logic

AUGUST 31, 2017

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization? We often find that online communities are unintentionally set up with roadblocks that make it harder for subject matter experts to participate.

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YourMembership

AUGUST 31, 2017

These are exciting, yet challenging, times to run a business with models constantly disrupted all around us (see: Uber with taxis, Amazon with retail). We may now feel impending pressures to reinvent, innovate and/or transform in our fields and niches. These are part of the marching chants nowadays, and they’re accompanied with dire warnings: If. The post Innovate or die?

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Wild Apricot

AUGUST 31, 2017

This month we explain how many bugs Wild Apricot has and our process for fixing them. In other news, we are now compliant with the EU Data Protection Directive, and we have another great webinar to sign up for.

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Associations Now

AUGUST 31, 2017

A forthcoming study from the Society for Human Resource Management identifies seven qualities that are hallmarks of healthy, effective workplaces. Here’s a sneak peek at three of them. (Hint: It’s not all about offering trendy new policies or benefits.). Every association wants an effective workplace, right? One in which happy, healthy employees are doing good work that benefits the organization.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Beth Kanter

AUGUST 31, 2017

TechNow is a one-day regional conference that connects nonprofits with the technology resources, information and people it needs to succeed taking place on October 19, 2017. But most exciting of all is that my Happy Healthy Nonprofit co-author, Aliza Sherman, will be the featured keynote.She will share ideas in our book about self-care and avoiding burnout, especially the kind that is cause by technology use.

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Associations Now

AUGUST 31, 2017

Influencer campaigns aren’t just for major brands. Even small associations can get big results by leveraging microinfluencers. Also: Take a look at the tools and processes of modern marketing. We’ve all seen how influencer marketing works for big brands, but associations that target a niche audience can also see success from running a microinfluencer campaign.

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Associations Now

AUGUST 31, 2017

Rundown Attendees: 2,000. Exhibitors: 150 plus. Event Sponsors : 9. The Self Storage Association’s 2017 Fall Conference & Trade Show begins in Las Vegas next week. Around 2,000 attendees are expected. More than 2,000 operators, managers, vendors, and other professionals from every corner of the self-storage industry are heading to Vegas next week to learn about the latest developments and network with one another.

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Associations Now

AUGUST 31, 2017

The automotive group, which recently stopped tracking Labor Day traffic, is nonetheless in front of a big issue for motorists this Labor Day—the fallout from Hurricane Harvey. A couple of years ago, AAA decided to stop nationally tracking Labor Day traffic in the same way that it has long tracked Memorial Day, Fourth of July, and Thanksgiving road traffic.

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Associations Now

AUGUST 31, 2017

With a looming deadline to raise the U.S. debt ceiling threatening financial markets, groups are both boosting their advocacy and dusting off contingency plans. For the financial sector, September promises to be a big month on the lobbying front. Here’s why: The debt ceiling is in danger of becoming a political football, as groups and officials worry that Congress will fail to raise the debt limit without a lot of trouble.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy