Wed.Mar 01, 2023

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

It’s no secret that today’s economy is full of uncertainty. From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways.

Revenue 320
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User-Generated Content for Associations: Part I

Association Adviser

Welcome to UGC 101! The first of this two-part series will dive into what user-generated content is and how to begin mining for that content. Then, Part 2 will show you how to build your community as a foundation for mining the best UGC. The pandemic changed the way we approach just about everything in […] The post User-Generated Content for Associations: Part I appeared first on Association Adviser.

Content 138
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Could Your Board Benefit From Spring Training?

Associations Now

While you may think spring training is only relevant for professional baseball players, it’s a good training tool for boards too. One leadership and communication expert shares how spring training, or consistent training, makes for more effective boards and stronger associations. It’s officially spring training season for Major League Baseball. But this type of training isn’t just for professional athletes.

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What AI REALLY means for associations

PROPEL

Paul Roetzer is the author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business and founder of the Marketing AI Institute. In this fascinating conversation, we discuss his years of researching and predicting the impact of AI, his thought on “Responsible AI Principles” and what it all means for associations. Listen below, and subscribe wherever you listen to podcasts.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Good Reads You Might Have Missed: Working With Meeting Vendors

Associations Now

Associations’ relationships with meeting vendors have shifted in recent years. Check out a few highlights from the back catalog. Whether they’re exhibiting their products and services on the tradeshow floor, lending a helping hand in executing the event, or sponsoring what’s happening on stage, vendors play a key part in the event ecosystem. The problem is, that ecosystem has been a little challenging of late, in part because of the shift to virtual and then hybrid events, which has changed the

Industry 109

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What Is An Online Community?

MemberClicks

What is an Online Community, Really? “Sometimes you want to go…where everybody knows your name.” A vibrant digital space. A branded, online destination. A digital collaboration tool. You may have heard these descriptions before to describe an online community. But what is an online community, really? And why do you need one? Simply put, an online community is a digital platform or online space for a group of people with a common interest, passion or goal to connect and communicate with each othe

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Action must follow the decision

Effective Database

Action must follow the decision When I work with my clients on their projects (whether system selection, system implementation, or other data management projects), I emphasize to them how important decision-making is. We can't move if we don't make choices, and if we don't move, we can't make progress/improve things.

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