Spark Consulting
APRIL 2, 2019
Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association. Whether they are individuals, companies, or other types of institutions, they have problems they can’t solve, or goals they can’t achieve, all on their own.
Higher Logic
APRIL 2, 2019
Bringing in new business is and always will be important. However, marketing doesn’t end when the ink is dry on the contract. Where are you focusing your efforts after that initial sale? Your new customers shouldn’t disappear into a black hole, never to hear from you again – that initial transaction should be the start of their defined customer journey, complete with strategic touchpoints for success.
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Association Success
APRIL 2, 2019
Why do our members join? Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit, but rarely.
Smooth The Path
APRIL 2, 2019
Motivating volunteers is the work of patience. Encouraging words, thoughtful goals, and kind reciprocation can make volunteering fun and meaningful. While motivating volunteers can take weeks, months and years, a few seconds is all we need to demotivate volunteers. Volunteers can become disillusioned, angry, and disconnected when associations: Blame them.
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Associations Now
APRIL 2, 2019
A new report analyzes webinar viewing habits. Take advantage of a few trends to increase the likelihood that members register, attend, and engage with your virtual events. Maybe you’ve been there: sitting through another boring webinar that seems to drag on and on. If so, there’s a good chance it was on a Thursday. According to a recent survey, 28 percent of organizations host webinars on Thursdays.
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Associations Now
APRIL 2, 2019
Not every member will be able to attend your conference in person. Online meeting technology can help bridge that gap. Also: the disparities behind Equal Pay Day. When nonprofit experts say to meet members where they are, they don’t usually mean it literally—but maybe they should. With an influx of digital meeting tools on the market, organizations can engage more of their members by hosting meetings with remote-connectivity capabilities.
Association Success
APRIL 2, 2019
Get a chance to win awesome prizes! We believe that having your friends and colleagues join the AssociationSuccess.org community is the best way to build on the success we’ve experienced. We are excited to announce a referral program with a variety of exciting prizes to showcase our gratitude for the help. In order to enter the raffle for the Apple Watch you need 5 referrals, but don’t stop there!
Associations Now
APRIL 2, 2019
The International Society for Technology in Education’s new SkillRise initiative aims to provide resources that could help raise the digital literacy level within the working world. A new initiative by a tech-education group aims to bring learning opportunities to adult workers who could use a proficiency boost. The International Society for Technology in Education (ISTE) recently announced SkillRise , a free digital education initiative that encourages the teaching of practical tech skills to w
Disciple Media
APRIL 2, 2019
We’ve helped many brands and influencers to create online communities and we’ve seen how much they’ve benefited from strong engagement. The benefits of community engagement are really endless and we want to share some of them with you. Increase customer retention. When it comes to benefits of community engagement customer retention always comes to mind.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
APRIL 2, 2019
The Coalition to Protect and Promote Association Health Plans warned that a court decision last week overturning Labor Department rules for AHPs could result in thousands of people losing health insurance coverage. Last week’s federal court ruling invalidating Department of Labor (DOL) regulations issued last year for association health plans (AHPs) creates uncertainty for organizations that were working to implement plans and imperils coverage for members, according to the Coalition to Protect
Disciple Media
APRIL 2, 2019
The rise of social media has brought the concept of brand communities to the fore. Especially recently. Almost every household or well-known brand in the world now has a presence and following on social media. But is social media bad for business? Brands, companies, groups and celebrities are using social media to build up a following and share updates, information and new releases with their fans.
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