Higher Logic

MARCH 30, 2016

Usually, when you tweet a 140 character rant at a public transportation account, nothing happens. If you’re lucky, you’ll get retweeted by someone else. But most likely your tweet just ends up in a feed with dozens of other similarly angry tweets venting about delays and congestion during rush hour. But what happens if the agency tweets back? And it’s with the truth?

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San Francisco Guidelines Products Education 131

Aaron Wolowiec

MARCH 30, 2016

Emily Thomas. Q & A with Emily Thomas, assistant director and membership manager, Association of Outdoor Recreation and Education. Q: Would you rather sky dive, bungee jump or climb to the top of the Golden Gate Bridge, and why? A: Bungee jump. It’s a bucket list item of mine that gives me butterflies just thinking about it! Q: If you could live someone else’s life for a day, who would it be, and why?

Content 126

Content Social Media Course Membership Management 126

Virtual

MARCH 30, 2016

We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare. Associations often feel particularly challenged in this respect—feeling that constraints on salary or “perks” compared with non-profits relegate them to be less selective on hiring. But hiring for fit isn’t about money—it’s about having the right selection process.

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Strategy Analysis Review Process 109

Mariner

MARCH 30, 2016

The value of attending a conference or any educational program can feel a bit intangible. Sort of like dining in a restaurant. #Ideas16 was different.

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Education Conference 109

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

MARCH 30, 2016

If you don’t take the time to visit your association’s members and observe how they work, you might have an incomplete picture of what they need. Here’s what several association professionals have to say about the value of visiting members. On the long list of association management duties that are easier said than done, understanding member needs and motivations is close to the top.

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South Carolina Survey Texas Examples 63

Associations Now

MARCH 30, 2016

A recent survey by Social Tables highlights a key point of collaboration between meeting planners and event venues: the site visit. What are planners looking for in these meetings? Location and aesthetics matter, but a sense of trust is important, too. Location, location, location. It’s the key element that draws event planners to a given venue, and, according to a new survey on site visits from the event-software firm Social Tables , it remains the biggest decision-making factor for meeti

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Survey United States Cost Software 62

Associations Now

MARCH 30, 2016

Digital security is a growing concern for association conferences. Is your event app ready? Plus: A big talker on workforce development. For conference attendees, digital engagement has evolved from a special perk to an event essential. As conference apps become more relevant and complex, it’s crucial that attendees are confident their information is secure, allowing them to fully engage.

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Price Tips Conference Revenue 48

Associations Now

MARCH 30, 2016

The report from the American Association of University Professors says that Title IX enforcement has chilled discourse at colleges and universities, but not all agree. A new report about federal sexual harassment rules on college campuses and their effect on free speech has plenty of people in academia talking. The report from the American Association of University Professors, “ The History, Uses, and Abuses of Title IX ,” was released on March 24.

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Oregon New York Report Education 48

Associations Now

MARCH 30, 2016

A new cybersecurity group in China, to be led by a key creator of the country’s censorship infrastructure, has wide support from the nation’s major businesses. But activists have raised questions about the group, which they say prioritizes business security over human rights. A new Chinese trade group hopes to create a bridge on cybersecurity issues between the private sector and the tightly controlled country—and its first leader has just the pedigree to make an impact.

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United States Technology Leadership Organization 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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