Sun.Aug 12, 2018

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Can Associations Lead Workers Out of a Rut?

Associations Now

Employees are feeling disengagement as much as ever. Those workers may be an opportunity for associations to help. Economic trends come and go, but dead-end office jobs are forever. A few generations back we were satirizing the “organization man” who drably punched in and out of a desk gig. In his 1991 novel, Generation X , Douglas Coupland described a host of Xers stuck in lousy “McJobs” that bore little connection to their college majors.

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3 Tips to Improve Member Outreach

Associations Now

A fresh look at your membership database can serve as the key to improved communication and higher member satisfaction. It’s a conundrum that puzzles many association leaders: Your organization appears to be thriving on the surface, but a closer look reveals that your member and prospect outreach is falling flat. Rethinking your approach to your membership database could be the solution.

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