Thu.Dec 12, 2019

3 Ways This Customer Community is Humanizing the Customer Experience

Higher Logic

Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare.

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If you want to get the most out of your LMS, have a plan

YourMembership Blog

Whether you have a new LMS or need to get more out of your existing one, consider the goals of your learning program and how your LMS can help. Here are some insights to get you started. This may sound familiar: As the go-to source of information for your industry, your association has accumulated a. The post If you want to get the most out of your LMS, have a plan appeared first on YourMembership. Membership & Marketing

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Advice for Associations to Succeed in 2020: Celebrate Policy Wins

Moery Company

Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues.

Cost 93

Report: Open Rates Falling, But Personalization Could Help

Associations Now

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Association New Year’s Resolution: Honing Digital Marketing

Multiview

As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade… The post Association New Year’s Resolution: Honing Digital Marketing appeared first on MultiView.

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How to Onboard to a New Association Management Software Platform

Association Adviser

Onboarding to new association management software can be intimidating, but it doesn’t have to be impossibly stressful. Here's how to navigate the process. The post How to Onboard to a New Association Management Software Platform appeared first on Association Adviser.

How WhatsApp Is Being Used by Nonprofits in India

Beth Kanter

Recently, Social Misfits Media’s Community Manager, Angharad Francis, interviewed the brilliant Pushpa Aman Singh, Founder of GuideStar India.

Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection.

Team 52

Five in One: New Nutrition Association Uses Merger to Promote Public Health

Associations Now

The American Nutrition Association formed recently to bring together key players to advance a common mission: promoting the critical role that personalized nutrition plays in public health.

How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project.

Daily Buzz: Learn From a Giving Tuesday Flop

Associations Now

Giving Tuesday didn’t go the way you planned? It might be time to reevaluate your strategy. Also: Leverage technology to increase engagement at your meetings. Nonprofits raised almost $2 billion this year on Giving Tuesday. Did your organization reach its goal?

3 Ways to Soothe End-of-Year Burnout

MembersClicks

If you look back on 2019, you likely did a lot at work and outside of the office. association leadership Small Staff Chatter

Member Concerns Spur Changes to IEEE Peer-Review Process

Associations Now

After having to retract articles due to violations, IEEE recently announced an overhaul to its journal system. The changes are designed to maintain high quality and avoid anomalies in the peer-review process.

How to Write Sunny and Funny Emails to Your Members

Smooth The Path

Some people tend to write long, detailed, and maybe slightly boring emails. You know who they are. When you see an email arrive from them, do you sigh (even if it is a tiny inward sigh?). Contrast the long, boring emails with short, fun emails that are a delight to read.

Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Why? . They were sending too many. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter.