Thu.Dec 12, 2019

What Should Associations Put on Their “Do Not Do” List? – Ask JP #002:

Moery Company

Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list. What are they wasting time on and what should they focus on instead?” ” Oh, I love this question.

3 Ways This Customer Community is Humanizing the Customer Experience

Higher Logic

Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare.

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Advice for Associations to Succeed in 2020: Celebrate Policy Wins

Moery Company

Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues.

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If you want to get the most out of your LMS, have a plan

YourMembership Blog

Whether you have a new LMS or need to get more out of your existing one, consider the goals of your learning program and how your LMS can help. Here are some insights to get you started. This may sound familiar: As the go-to source of information for your industry, your association has accumulated a. The post If you want to get the most out of your LMS, have a plan appeared first on YourMembership. Membership & Marketing

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How to Onboard to a New Association Management Software Platform

Association Adviser

Onboarding to new association management software can be intimidating, but it doesn’t have to be impossibly stressful. Here's how to navigate the process. The post How to Onboard to a New Association Management Software Platform appeared first on Association Adviser.

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3 Ways to Soothe End-of-Year Burnout


If you look back on 2019, you likely did a lot at work and outside of the office. association leadership Small Staff Chatter

How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project.

How to Write Sunny and Funny Emails to Your Members

Smooth The Path

Some people tend to write long, detailed, and maybe slightly boring emails. You know who they are. When you see an email arrive from them, do you sigh (even if it is a tiny inward sigh?). Contrast the long, boring emails with short, fun emails that are a delight to read.

Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Why? . They were sending too many. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Five in One: New Nutrition Association Uses Merger to Promote Public Health

Associations Now

The American Nutrition Association formed recently to bring together key players to advance a common mission: promoting the critical role that personalized nutrition plays in public health.

Association New Year’s Resolution: Honing Digital Marketing


As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade… The post Association New Year’s Resolution: Honing Digital Marketing appeared first on MultiView.

Meeting Planning Lessons From a Bestselling Cookbook Author

Associations Now

Alison Roman knows how to create a memorable meal. Some of the lessons she’s acquired from having people over for dinner and publishing bestselling cookbooks can also be applied to meeting planning.

Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection.

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Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Daily Buzz: Learn From a Giving Tuesday Flop

Associations Now

Giving Tuesday didn’t go the way you planned? It might be time to reevaluate your strategy. Also: Leverage technology to increase engagement at your meetings. Nonprofits raised almost $2 billion this year on Giving Tuesday. Did your organization reach its goal?

How WhatsApp Is Being Used by Nonprofits in India

Beth Kanter

Recently, Social Misfits Media’s Community Manager, Angharad Francis, interviewed the brilliant Pushpa Aman Singh, Founder of GuideStar India.

Member Concerns Spur Changes to IEEE Peer-Review Process

Associations Now

After having to retract articles due to violations, IEEE recently announced an overhaul to its journal system. The changes are designed to maintain high quality and avoid anomalies in the peer-review process.

Report: Open Rates Falling, But Personalization Could Help

Associations Now

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.