Higher Logic
DECEMBER 12, 2019
Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare. For example, remember the video of the West Jet airline steward that went viral?
YourMembership
DECEMBER 12, 2019
Whether you have a new LMS or need to get more out of your existing one, consider the goals of your learning program and how your LMS can help. Here are some insights to get you started. This may sound familiar: As the go-to source of information for your industry, your association has accumulated a. The post If you want to get the most out of your LMS, have a plan appeared first on YourMembership.
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Smooth The Path
DECEMBER 12, 2019
Some people tend to write long, detailed, and maybe slightly boring emails. You know who they are. When you see an email arrive from them, do you sigh (even if it is a tiny inward sigh?). Contrast the long, boring emails with short, fun emails that are a delight to read. A colleague of mine writes what I would characterize as sunny, funny emails. When I see her name appear in my inbox, I eagerly open her message first.
Association Adviser
DECEMBER 12, 2019
Onboarding to new association management software can be intimidating, but it doesn’t have to be impossibly stressful. Here's how to navigate the process. The post How to Onboard to a New Association Management Software Platform appeared first on Association Adviser.
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HighRoad Solution
DECEMBER 12, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
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HighRoad Solution
DECEMBER 12, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Association Success
DECEMBER 12, 2019
When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Why? . They were sending too many. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter.
Multiview
DECEMBER 12, 2019
As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade… The post Association New Year’s Resolution: Honing Digital Marketing appeared first on MultiView.
Velvet Chainsaw
DECEMBER 12, 2019
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
DECEMBER 12, 2019
Giving Tuesday didn’t go the way you planned? It might be time to reevaluate your strategy. Also: Leverage technology to increase engagement at your meetings. Nonprofits raised almost $2 billion this year on Giving Tuesday. Did your organization reach its goal? If not, it’s time for an evaluation, says Julia Campbell on Nonprofit Marketing Guide. Campbell offers three reasons why your Giving Tuesday campaign may not have performed as you’d hoped: 1.
Beth Kanter
DECEMBER 12, 2019
Recently, Social Misfits Media’s Community Manager, Angharad Francis, interviewed the brilliant Pushpa Aman Singh, Founder of GuideStar India. In this interview, Pushpa discusses her journey prior to founding GuideStar India, her role in helping NGOs and how WhatsApp is driving strong communication among stakeholders. Please can you tell us a little bit about yourself and your career prior to GuideStar?
Associations Now
DECEMBER 12, 2019
After having to retract articles due to violations, IEEE recently announced an overhaul to its journal system. The changes are designed to maintain high quality and avoid anomalies in the peer-review process. The technical association IEEE recently announced changes to its peer-review journal system, after finding several published articles didn’t meet the organization’s standards.
Associations Now
DECEMBER 12, 2019
The American Nutrition Association formed recently to bring together key players to advance a common mission: promoting the critical role that personalized nutrition plays in public health. A new professional organization in the nutrition field brings together several individual components that it says can best advance a unified mission. The American Nutrition Association , announced last month, is the result of a merger of five organizations—the American College of Nutrition, Board for Certific
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
DECEMBER 12, 2019
Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. And two things that are going down globally are open rate and click-to-open rate.
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