Wild Apricot

OCTOBER 12, 2022

First impressions are important. While a prospective member may have visited your membership website or attended an event before deciding to join, filling out a membership application is when they make it official. Think of membership application forms.

Examples 350

Examples 350

Association Adviser

OCTOBER 12, 2022

The pandemic changed many things about life for associations, and maybe a critical piece that’s been overlooked, amongst the event cancelations and revenue shortfalls, has been membership engagement. Cathi Hight, President of the Hight Performance Group, who recently spoke at the Texas Society of Association Executives New Ideas conference, says that COVID was a “black swan” event, altering what is valued and how members prefer to interact.

Texas 148

Texas Revenue Conference Leadership 148

PROPEL

OCTOBER 12, 2022

In this episode, we talk to Erica Salm Rench of rasa.io about how to get associations to experiment with AI and new tech, especially in an area (email marketing) that is so entrenched in “we’ve always done it that way” Have a listen! Source.

Email Marketing 98

Email Marketing Marketing How To Innovation 98

Ungrated

OCTOBER 12, 2022

By Leah K. Burton, Esq., and Noelle G. Hicks, Esq. At a time of continuing economic and social unease, how should community association board members and managers confront mental illness issues? Sometimes, community conflict is unavoidable and associations must take action to avoid liability while honoring its obligations. Here’s a prime example: Last year, an overwhelmed manager of a large master-planned community was on the verge of quitting her job due to a precarious situation involving a re

Houston 82

Houston Dallas United States Certificate 82

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Effective Database

OCTOBER 12, 2022

Once you buy crap. "When you buy something cheap and bad, the best you’re going to feel about it is when you buy it. When you buy something expensive and good, the worst you’re going to feel about it is when you buy it." - grandmother of Sasha Aickin, former CTO at Redfin.

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