Tue.Jul 11, 2017

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business.

New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. Membership & Marketing Member Retention

Fully Developing Your Volunteer Workforce

Mariner

#FSAE17 is the first of 3 stops this summer to share what we discovered. in the ASAE Foundation research on optimizing association volunteerism. through mutually beneficial programs. Here's a look at what we're. sharing

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New membership models for today’s digital world.

YourMembership Blog

Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response. The post New membership models for today’s digital world.

Creating A Global Network of Capacity Builders for Social Change

Beth Kanter's Blog

I’ve always benefited from learning from colleagues who do nonprofit technology training and capacity but often we come from the same perspective.

A Court Verdict Raises the Pressure for Website Accessibility

Associations Now

If you’re serious about building an inclusive community in your association, you’re probably already paying attention to website accessibility.

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Touring Toronto: A City Guide for #ASAE17 Attendees

MembersClicks

ASAE’s 2017 Annual Meeting & Exposition is OFFICIALLY one month away! Can you believe it?! It seems like just a few months ago we were learning and laughing it up in Salt Lake City. This year’s location? Toronto! Not sure what to do in the big Canadian city? Allow us to help!

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Your Brand is Your Association’s Lifeblood

Association Adviser

Brittany Thompson, Naylor Association Solutions. Competitors emerge every day. There is someone out there who claims to do it better, faster and cheaper.

Tuesday Buzz: A “Day of Action” on Net Neutrality

Associations Now

Major internet companies and the Internet Association put their weight behind a day of net neutrality advocacy this Wednesday. Also: How to clarify your understanding of your meeting audience. The fight for net neutrality culminates on July 12 with a big “Day of Action.”

Beekeeper Group Expands Leadership Team By Promoting Within

Beekeeper Group

Washington – July 11, 2017 – Beekeeper Group, a D.C. based communications agency announces the promotion of Hannah Levy and Alexandra Dickinson to leadership roles.

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Could Amazon Prime Membership Top Cable TV Someday?

Associations Now

With Prime Day getting people talking about Amazon Prime membership this year, it’s worth pondering whether the subscription service could someday become the most popular type of membership program in the United States. Here are some membership-related thoughts on the retail holiday.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing.

Groups Praise, Question Financial Watchdog’s Mandatory Arbitration Ban

Associations Now

A decision by the Consumer Financial Protection Bureau that financial companies may not require consumers to resolve disputes in arbitration, rather than in class action lawsuits, prompted strong criticism from industry groups, while consumer advocates cheered the new rule.

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Is There a Universal Human Experience?

Association Success

And what would this mean for our membership engagement? The association space is distinctively and enormously diverse, with membership comprising of a huge variety of industries, each with their specific concerns, priorities, and struggles.

New “No HTML” Email Tool Now Available

Informz

Our redesigned email tool is now available! Our new “No HTML” designers allow organizations to create professional-looking, automatically responsive emails. And, they will render consistently across all email platforms and devices. Win-win!

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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.