YourMembership
JULY 11, 2017
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response.
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.
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Higher Logic
JULY 11, 2017
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business. Understanding what makes them tick and how to keep them engaged and purchasing is key to long-term success. That’s not a static task. You have to actively work with your team to upsell and cross-sell your current customers in positive ways that grow your relationship, not annoy your customers with i
YourMembership
JULY 11, 2017
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Mariner
JULY 11, 2017
#FSAE17 is the first of 3 stops this summer to share what we discovered. in the ASAE Foundation research on optimizing association volunteerism. through mutually beneficial programs. Here's a look at what we're. sharing.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
JULY 11, 2017
If you’re serious about building an inclusive community in your association, you’re probably already paying attention to website accessibility. And if not, you should be: Numerous court cases have looked at what the law requires of site owners, and last month a vision-impaired plaintiff won the first trial on the issue. If you’re behind the curve, there are a few steps you should take now.
GrowthZone
JULY 11, 2017
Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge.
Associations Now
JULY 11, 2017
Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Earlier this month, new rules regulating email communications took effect in Canada, forcing American associations that have members and customers there to adjust their marketing strategy and take a close look at their email lists.
Association Success
JULY 11, 2017
And what would this mean for our membership engagement? The association space is distinctively and enormously diverse, with membership comprising of a huge variety of industries, each with their specific concerns, priorities, and struggles. Yet we all share the mutual goal of understanding, engaging, and communicating with our members. While it is important to attend to the differences that make your association, and its members, unique, there is also something powerful to be gained from tapping
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Beekeeper Group
JULY 11, 2017
Washington – July 11, 2017 – Beekeeper Group, a D.C. based communications agency announces the promotion of Hannah Levy and Alexandra Dickinson to leadership roles. Hannah Levy was promoted to vice president and will be responsible for operations, human resources, finance, and marketing of the company. In addition, she will be expanding her role to acquiring new business.
Beth Kanter
JULY 11, 2017
I’ve always benefited from learning from colleagues who do nonprofit technology training and capacity but often we come from the same perspective. I’ve always dreamed of accessing a diverse network of people who do nonprofit capacity across different disciplines or what Nancy White has described as “ learning from adjacent practices.” This would be a network or community of practice that freely shares and learns from one another about training and capacity building th
Associations Now
JULY 11, 2017
A decision by the Consumer Financial Protection Bureau that financial companies may not require consumers to resolve disputes in arbitration, rather than in class action lawsuits, prompted strong criticism from industry groups, while consumer advocates cheered the new rule. A move by the Consumer Financial Protection Bureau to ban mandatory arbitration in consumer contracts with financial companies has groups on all sides of the issue speaking up this week.
Beekeeper Group
JULY 11, 2017
Washington – July 11, 2017 – Beekeeper Group, a D.C. based communications agency announces the promotion of Hannah Levy and Alexandra Dickinson to leadership roles. Hannah Levy was promoted to vice president and will be responsible for operations, human resources, finance, and marketing of the company. In addition, she will be expanding her role to acquiring new business.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
JULY 11, 2017
With Prime Day getting people talking about Amazon Prime membership this year, it’s worth pondering whether the subscription service could someday become the most popular type of membership program in the United States. Here are some membership-related thoughts on the retail holiday. According to one estimate, nearly a quarter of all Americans—79 million people, or 24.1 percent of the U.S. population—can call themselves Amazon Prime members.
Associations Now
JULY 11, 2017
Major internet companies and the Internet Association put their weight behind a day of net neutrality advocacy this Wednesday. Also: How to clarify your understanding of your meeting audience. The fight for net neutrality culminates on July 12 with a big “Day of Action.” If you’re online tomorrow, the campaign will be nearly impossible to miss as dozens of major internet companies—including Netflix and Google —will be participating by mobilizing their visitors to advocate
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