Thu.Oct 04, 2018

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The Ultimate Guide To Text-To-Give Fundraising

Wild Apricot

Have you dipped your toes into the world of text-to-give fundraising? Whether you've tried it yet or not, we have the ultimate guide to help you succeed.

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What To Do When You Get Negative Attendee Feedback

Associations Now

If attendees critique a conference that you spent months carefully planning, it can be hard not to take it personally. The best way to handle it likely involves digging deeper into the negative feedback and then making room for improvement. For the past few weeks, I’ve been watching a lot of Top Chef. My observations from the cooking competition: Some chefs really like to use dashi, and making panna cotta usually doesn’t turn out well for contestants.

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Webinars are Important for Associations

Smooth The Path

Do your members utter a collective groan when you say the word “webinar”? Webinars have a bad name. In the old days, technology made them clunky and boring. Marketers used webinars as an hour-long advertisement. But, the future of webinars is bright. The format can get much-needed content and solutions to our members who cannot attend our events.

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Thinking Beyond the Traditional Meeting Space

Associations Now

How one organization utilized non-traditional venues for a creative, memorable conference experience. For years, events have been held at tried-and-true locations like convention centers and hotel ballrooms. But as attendee demands and desires increase, creativity must also increase. And that means rethinking the location of your next conference. The rise of non-traditional meeting spaces has been supercharged in recent years, as meeting planners look to cut costs and attendees continue to seek

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Developing a Non-Dues Revenue Strategy for Sustainability

Association Success

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition.

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Top 5 Things to Consider in a Marketing Automation Platform

HighRoad Solution

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics. Features of a marketing automation platform generally include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, marketing analytics and more!

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How Japan Is Selling Americans on Craft Beer

Associations Now

A marketing group that aims to extend the reach of Japanese foods globally is giving an extra boost to the country’s craft beer by putting on a series of West Coast events. Introducing the public to a new type of product isn’t always easy, but a catchy slogan definitely helps. It’s that approach that the Japan External Trade Organization (JETRO) is using to sell American consumers on Japanese beer.

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity?

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Daily Buzz: Developing the Next Generation of Leaders

Associations Now

To prime future leaders, create a talent development system focused on leadership fundamentals. Also: ASAE’s Annual Meeting & Exposition, as it looked 98 years ago. It takes a lot to be a leader, and the skills to be successful don’t just crop up overnight. On top of current leaders’ many roles, one of their most important tasks is developing the next generation of leaders.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Conference Circuit: Troop Think

Associations Now

Rundown Attendees: 26,000 plus. Exhibitors: 700 plus. Sponsorship levels: 4. The Association of the United States Army’s 2018 Annual Meeting begins next week in Washington, DC. Attendance is expected to exceed 26,000. More than 26,000 military and industry leaders are headed to the nation’s capital to receive essential professional development, build their connections, and get hands-on experience with the latest machinery, tools, and technologies.