Eric Lanke

JANUARY 7, 2019

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes. But when associations talk about the value of the membership they tend to list benefits.

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Marketing Cost Team Education 113

HighRoad Solution

JANUARY 7, 2019

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?

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Marketing How To Team Resources 131

Higher Logic

JANUARY 7, 2019

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes?

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Case Study Tools Marketing Resources 204

WBT Systems

JANUARY 7, 2019

5 Trends & Opportunities for Association E-Learning in 2019. Read more about 5 Trends & Opportunities for Association E-Learning in 2019.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

How To

Blue Sky eLearn

JANUARY 7, 2019

Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here. In the meantime, you check out our brief recap of what Sheri presented below: First, Sheri talked about how 50% of S&P 500 companies could be replaced in the next 10 years. 50%!!

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Examples Education Content Products 143

Blue Sky eLearn

JANUARY 7, 2019

Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here. In the meantime, you check out our brief recap of what Sheri presented below: First, Sheri talked about how 50% of S&P 500 companies could be replaced in the next 10 years. 50%!!

Examples 129

Examples Education Content Products 129

Velvet Chainsaw

JANUARY 7, 2019

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. The event is nothing more than a zombie conference—a conference that appears to be alive yet in reality creates the walking undead.

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Associations Now

JANUARY 7, 2019

If your association’s email program loses its reputation among messaging providers, it can create major headaches down the road. To avoid that fate, many marketers have improved their tactics. You put a lot of time into the emails you send—and you want those messages to hit your members’ inboxes. But issues with trustworthiness might fool email platforms into thinking you’re spammy, and if you don’t get in front of that problem it can have a major impact on your email distribution.

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Class Email Marketing Tools Report 84

Association Success

JANUARY 7, 2019

What do you do when your websites go down just before the event of the year? Picture the scene: it’s six weeks before our annual conference. Preparations are in full swing. Members are registering through our websites as usual. Then, our main site and all of its components are hacked. End of the world, or an opportunity for improvement? The Special Libraries Association (SLA) has 107 component websites hosted on WordPress, for geographic chapters and special interest groups.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Membersuite

JANUARY 7, 2019

We looked back at our 2018 website traffic data to discover which MemberSuite blog posts attracted the most page views last year. Here is a break down of the ten most popular blog posts of 2018 and our thoughts on why they were important.

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Associations Now

JANUARY 7, 2019

Effective communication is no longer just a soft skill; the ability to persuade gives you a competitive edge. Also: how to deal with an executive transition. Effective communication—particularly the ability to speak well publicly, whether to a small group in the office or a to a crowd from a stage—is often considered a nice-to-have soft skill but not a must-have competency that can make or break success.

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Analysis Communications Process Tools 66

Effective Database

JANUARY 7, 2019

The phrase is a bit trite, but nonetheless true. What we give attention to (i.e., praise or rewards), especially as managers, gets done again. And so it is with data management. What behaviors are you praising? Are you praising at all ? Too often, like payroll, it is just assumed that data is being managed correctly, until the day comes when someone notices an error.

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Associations Now

JANUARY 7, 2019

State of the Parks As Associations Now reported last week , the National Park Service has felt some of the strongest effects of the shutdown, leading to the closure of some parks. The service announced over the weekend that it would use visitor fees to allow continued operation of the parks during the shutdown, but National Parks Conservation Association President and CEO Theresa Pierno emphasized that it is a solution that robs the parks of long-term maintenance fees for short-term gain.

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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