Don't Put Association Benefits Before Member Outcomes
Eric Lanke
JANUARY 7, 2019
Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes. But when associations talk about the value of the membership they tend to list benefits.
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