Thu.May 09, 2019

3 Benefits of a Customer Advisory Board for Your Software Company

Higher Logic

Do you have a Customer Advisory Board (CAB) or customer advisory council? A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

Let Your Members Determine Email Frequency

YourMembership Blog

Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.

Up Your Name Badge Game

Associations Now

Name badges are a staple of association conferences. Three elements to keep in mind when designing your next attendee badge. Do you remember the first time you wore a name badge? I don’t. But I was reminded a few months back when I was going through some boxes at my parents’ house.

Crowdfunding for Nonprofits: How to Succeed + 5 Platforms You Can Use

Wild Apricot

Crowdfunding for nonprofits might seem intimidating, but many organizations are using it to great success. In this post, I break down the steps your organization needs to take to succeed as well as reviewing 5 common crowdfunding platforms

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Royal Birth Draws Interest to Midwives and Doula Groups

Associations Now

Rumors that Duchess of Sussex Meghan Markle sought assistance from midwives and doulas to give birth to her first child have spiked the interest of mothers-to-be in these options, associations say.

Making Marketing Simple for Associations

CommPartners

Marketing encompasses everything your association does. Here are some tips to break marketing down into bite-sized pieces.

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More Trending

The Vision Statement: A Roadmap for Association Success

GrowthZone

Tweet One of our most popular blog posts, An Association Mission Statement, What it is (and isn’t) , touches on the difference between a mission statement and a vision statement. While at first glance, the differences may seem small, the fact is that the two serve very different purposes.

Daily Buzz: Communicate Value Regularly

Associations Now

Don’t just tell potential members that your association is valuable—show them. Also: Try a “hallway huddle” in place of your next meeting. Attracting new members starts with showing off the value of your association—but that doesn’t necessarily mean a flashy presentation or persuasion campaign.

The Human Face of Digital Transformation

.orgCommunity

You installed a new LMS, CMS and AMS; redesigned the website; migrated to the cloud; and purchased the latest computers, printers and tablets for your staff. Was it a digital transformation? Sorry, you’re only about halfway there—maybe not even. You’ve got the technology covered.

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Conference Circuit: Professional Piercers

Associations Now

Rundown Attendees: 1,000 plus. Vendors: 50. Roundtable discussions: 6. The Association of Professional Piercers’ 24th Annual Conference & Exposition begins in Las Vegas this weekend. Attendance is expected to top 1,000.

A Handwritten Note Calendar: The New Email Marketing Calendar?

MembersClicks

You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.).

NYC Drivers Group Launches Mental Wellness Program

Associations Now

The Independent Drivers Guild, which supports drivers for Uber, Lyft, and similar services, timed the launch of the program amid a widespread strike that gained global attention.

Culture and Process in Design Thinking

Association Success

Culture and process are two sides of the coin that is design thinking. In my work as an educator and facilitator, I like to use techniques from human-centered design, and design thinking in particular. When I introduce design thinking to people, they are really eager to experience all the benefits, especially the teamwork, the very precise problem identification, and of course the often unique and really effective solutions to problems that the process generates.

It’s all about expectations

Effective Database

A couple of weeks ago I had to go to the DMV to turn in some license plates and possibly get a refund on my registration stickers. Even though I was going to the “express” DMV, based on previous experience, I expected to be there about half an hour and was hoping I might get a $50 refund. But what actually happened was that I was in line for only five minutes, the transaction took less than five minutes, and my refund was over $100! I was ecstatic. But why was I so happy?