Wild Apricot
JUNE 4, 2019
Associations tend to have very robust renewal programs, but meager new member onboarding programs. Here's how you can create a strong new member onboarding program in 3 easy steps.
GrowthZone
JUNE 4, 2019
Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. The number one spot routinely alternates between the two. Why You Should Care. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly.
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Association Success
JUNE 4, 2019
How can you improve the onboarding process of a new leader in your association? As we reflect on organizational culture, we recognize the importance of onboarding in supporting new employees to understand, engage, and reinforce our desired culture. The onboarding of new senior leaders is similarly critical since these individuals have a greater sphere of influence within the organization and can have a significant impact on culture (good or bad) in a very short time.
Associations Now
JUNE 4, 2019
For decades, social clubs have brought people together, and today a new crop of venture-backed clubs is emerging. What membership challenges and opportunities do clubs face, and what can associations learn from them? Social and civic-oriented clubs are not a new phenomenon. Many old-school clubs have faded, but as Fast Company ’s Elizabeth Segran pointed last week, several new 21st-century clubs are on the rise because of venture capital funding.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Smooth The Path
JUNE 4, 2019
Expectations can make or break an experience. When the experience over-exceeds our expectations, we are happy, thrilled even. When the experience under exceeds our expectations, we are disappointed. Sometimes members have expectations that we helped form. When we say, “bring an RFP to the expo,” and they are looking for a new AMS, they expect to see one or a few AMS vendors that fit their needs.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Velvet Chainsaw
JUNE 4, 2019
I wonder about the future of peer review for conference abstracts. While it is a critical filter for high-quality journals, it is a very inefficient process for accelerating innovation and discovery at conferences. Many healthcare and STEM conference business models are heavily dependent on participants who are able to justify their attendance in part because their oral or poster abstract has been accepted.
Associations Now
JUNE 4, 2019
Personalized conferences keep meetings relevant to audiences. Cultivating that experience starts with understanding the data. Also: Does your chapter awards program bring value? Personalization is a key strategy for exciting and engaging attendees—but without the right approach, your efforts can fall flat. The first step in a solid personalization strategy is understanding how personalization aligns with overall meeting objectives.
.orgCommunity
JUNE 4, 2019
The Digital Transformation Series, Part Two. Reading your monthly membership report is like getting a bad diagnosis—over and over again. The meeting registration is no bowl of cherries either. But there is a bright spot. The board has agreed that it’s time for action. That tired, old AMS that’s been limping through its paces is going to be replaced with some sleek new systems.
Holly Duckworth
JUNE 4, 2019
People Please No More“If you want to live an authentic, meaningful life, you need to master the art of disappointing and upsetting others, hurting feelings, and living with the reality that some people just won’t like you.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
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Higher Logic
JUNE 4, 2019
Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings. Why is this? Because learners often assume the resources will always be there for them, so there’s no rush to engage. Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement.
Associations Now
JUNE 4, 2019
A policy that would compel visa applicants to the United States to share five years of details about their social media use could chill inbound U.S. travel, said a number of groups, including ASAE. If your international meeting attendees require a visa to enter the U.S., they’ll soon have to offer up their social media information with the application.
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