Higher Logic

FEBRUARY 4, 2020

A cheer for 2020: ?? What do your members want? [Personalized content customized to their interests!]. ?? Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. But don’t fret - today works, too! The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to

Communications 287

Communications Tips Content Tools 287

Blue Sky eLearn

FEBRUARY 4, 2020

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

Organization 270

Organization LMS Software Social Media 270

YourMembership

FEBRUARY 4, 2020

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019. These days, your association can’t afford.

Tips 300

Tips Marketing Conference 300

Wild Apricot

FEBRUARY 4, 2020

PersoniFest 2020 is in Colorado Springs between April 5-8. Here's why you and your team don't want to miss Wild Apricot's third annual user conference.

Colorado 237

Colorado Team Conference 237

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Smooth The Path

FEBRUARY 4, 2020

Where are young professionals during the breaks at your conference? Are they enjoying quiet time back in their rooms? Are they in the halls furiously swiping on their phones? Are they basking in the sun alone on a bench outside the property? If the vast majority of young professionals are engaging in these activities while the rest of your attendees are connecting with their peers, you may have a problem.

Conference 113

Conference Organization How To 113

GrowthZone

FEBRUARY 4, 2020

Grab some coffee and log-in on Wednesday, Feb. 26 th , for a fast-paced, LIVE Q&A webinar with Melynn Sight and the GrowthZone team. We’ll dive into the 2020 Association Industry Survey Results and take a look at what your industry colleagues said about: Their most effective member-engagement tactics. Association staff turnover rates. Top association programs for successful member retention.

Survey 97

Survey Member Engagement Team Industry 97

Associations Now

FEBRUARY 4, 2020

Whether it was a busted app or a lack of training, the Iowa caucuses ran into severe problems Monday night when the Democratic party used a mobile app for the first time to report results. The saga offers lots of lessons on training, planning, and vendor management. All eyes were on the Iowa Democratic caucuses on Monday night. And as of Tuesday afternoon, they were watching and waiting for results from the first votes cast in the party’s 2020 nominating contest.

Iowa 103

Iowa Project Report Technology 103

Associations Now

FEBRUARY 4, 2020

Nonprofits focused on verifying facts in real time are working in overdrive to make sure that information about the Wuhan coronavirus is as accurate as it can be. When a major disease breaks out, often there are lots of questions … and just as often, the answers leave a lot to be desired. And with the Wuhan coronavirus, numerous nonprofits are stepping up to help fight misinformation, to clear the air, and to limit panic.

Pennsylvania 93

Pennsylvania America Social Media Content 93

Associations Now

FEBRUARY 4, 2020

A new GrowthZone survey indicates that many associations struggle to retain first-year members. If your organization is one of them, a few adjustments to your member onboarding program could help reverse the trend. If it’s been a while since you’ve evaluated how you onboard new members, there’s a new study that suggests now might be a good time to do it.

Strategy 89

Strategy Survey Communications Software 89

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

FEBRUARY 4, 2020

Figure out how your work can serve others, not just yourself. Also: Why you should hire someone outside of your industry. What does your job mean to you? If your only answer is “it pays the bills,” then a change might be in order. Your job should give you a sense of purpose , says author and researcher Tom Rath in Business Insider. “In place of the notion that we work primarily for pay, we need to start thinking about how we work to create improvement in other people’s lives,” he says.

Guidelines 69

Guidelines Social Media Industry Team 69