Thu.Mar 03, 2022

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8 Tips for Choosing a Marketing Automation Platform

Higher Logic

The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform. The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic.

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So We Are Super Curious

Smooth The Path

Just last week, an association executive asked me, “when are you going to update the data for that new member study you all did way back when?” The week before, two people asked a similar question. We also noticed a robust flurry of conversation whenever someone asks about new member engagement on a public forum. New member engagement is once again a big topic.

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The Benefits of Non-Dues Revenue and How Associations Can Take Advantage

Multiview

Non-dues revenue has never been more important to associations. A recent study released by McKinley Advisors r evealed that generating non-dues revenue was the top priority for associations. These alternate income streams contribute significantly to an association’s financial stability and security, particularly in times of economic turmoil, as well as substitute for the dwindling membership and renewal rates that many associations are currently experiencing.

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