Wed.Sep 21, 2016

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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Alright stop: collaborate + listen, part 4.

YourMembership

Push notifications tied to mobile apps deliver instant updates + target association members. Editor’s note: This is the final installment in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. During this past year, we redesigned and enhanced our member communities.

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7 Things Your Competitors Will Hate About Your Online Community

Socious

Has your competition gotten a little too close for comfort recently?

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Leading People Through Change: An Essential for Success

Association Adviser

Jennifer Blenkle, Frameworks. Whether you need to adapt to a changing market, innovate your programs, engage new volunteers or develop new activities to advance your mission, your success requires changing the mindsets and behaviors of your team. Sounds simple enough, right? Is all you need to do change the mindsets and habits of already successful people?

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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7 Things Your Competitors Will Hate About Your Online Community

Socious

Has your competition gotten a little too close for comfort recently? If you’re like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

More Trending

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Two More Views on Member Value

Associations Now

Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding value might help your association better meet member needs. The cover of the September 2016 issue of Harvard Business Review asks a fundamental question: “What does your customer really want?”. It’s a question every business asks itself, associations included (though primarily about members , of course).

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Just Released: The Association Innovation Benchmarking Report

Membership Marketing

Innovation is one of the keys to maintaining a resilient and growing association. One definition of innovation is, “the act or process of introducing new ideas, devices, or methods.” For associations introducing new products, services, and methods is critical to attract new members and retain current members. So if this is so important, what are the characteristics that define innovative associations?

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Airbnb Says It’s Seeing Business Travel Growth, but Some Employers Aren’t Biting

Associations Now

While the popular home-sharing company has been a hit with leisure travelers, some businesses aren’t as keen on using Airbnb as they are Uber and Lyft. Part of the issue could be differences in liability. Could Airbnb redefine the business travel experience? Sure, but it’s slower going for the service than for its sharing-economy counterparts Uber and Lyft.

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Associations Need to Lead Change with Education Programs

.orgCommunity

From : Blog Entry >> Michelle's Blog Entry The Association Role in the New Education Paradigm , a recently published whitepaper, outlines the potential for Associations to lead a much needed change in the current education industry. The authors of this whitepaper make a compelling case for associations to step in and bridge the growing education-to-employment gap by offering alternative, affordable, industry specific education programs for professional development and credentialing.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Bill Could Protect Consumers Who Post Online Reviews

Associations Now

The Consumer Review Fairness Act of 2016, a bipartisan bill that passed the House earlier this month, could protect consumers if they post a review on Yelp or elsewhere that’s critical of a business or organization. Here’s what you need to know. In the era of user-generated reviews, online commenters take their five-star ratings and comments for granted.

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Getting Started with Online Learning for Associations

.orgCommunity

From : Blog Entry >> Michelle's Blog Entry The start of the new school year in September always makes us think of wide-eyed children, venturing into their new classrooms, with all their shiny new notebooks, pens, and tablets. They can be both excited and nervous at the prospect of what they will learn and experience in the coming year. There will be many new challenges as they adapt to a new teacher, new concepts, and a new environment, but along the way, it will become easier and they will wond

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As Textbooks Evolve, Group Helps College Stores Adapt

Associations Now

As textbook prices rise and digital options proliferate, the National Association of College Stores is adapting to a future where textbooks play a smaller role in the industry’s bottom line. Who would’ve thought textbooks would give people other than students a headache? Textbook costs have risen dramatically, sending many students online or off campus in search of affordable options and prompting the National Association of College Stores to develop new ways to help campus stores stay rel

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Campaign Development Process: Solutions

Slice-Works

Enough questions! You’re looking for answers. These are beginning to evolve in Step III. Our solutions board tells you “here’s what we recommend.”. At this stage we identify what your differentiator is—your USP (Unique Selling Position). This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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National Cable & Telecommunications Association Gets a Makeover

Associations Now

To keep up with industry it represents, the National Cable & Telecommunications Association is now known as NCTA – The Internet & Television Association. It also unveiled a new logo and updated website. Sometimes an association realizes it needs a bit of a makeover to better mirror the industry it represents and the services its members deliver.

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Wednesday Buzz: A Virtual Town Square

Associations Now

NBC News tries something truly experimental with its election-season coverage—something event planners should be inspired by. Also: Think differently about perfection. To get in on this event, you’ll have to strap on your goggles. On Wednesday, NBC News announced what might be the most interesting event strategy of the election season: It’ll be hosting a series of town-square events in its Virtual Democracy Plaza, including a series of virtual-reality-friendly presidential debate wat

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