YourMembership

OCTOBER 12, 2018

At the risk of stating the obvious, every membership organization needs members. Recruiting and retaining members is fundamental to the success of any association, but it’s often easier said than done. One reason for this is there’s often a disparity in what associations think members want from their organization and what members actually value. Another.

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millennials Recruiting Recruitment Organization 170

Reid All About it

OCTOBER 12, 2018

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.

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Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

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Conference millennials Social Media Newsletter 85

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog explains how to get started. Also: what food can do for your meeting. It’s no secret that Instagram is a social media powerhouse: The platform boasts a hefty 1 billion monthly users, with more than 500 million people on the site daily, according to data from AdEspresso.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Beth Kanter

OCTOBER 12, 2018

Yesterday Allison Fine and I participated in a chat hosted by the Salesforce Foundation and moderated by Emily Goodstein on the topic “GivingTuesday Myths.” I have to say that the best thing shared was from Rob Cottingham who illustrated a key point about the importance of building relationship and engagement! Here are the myths we discussed.

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