Fri.Apr 14, 2017

Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. It’s not about being cool , but about being what’s core to you and your organization. And then, about being able to talk about it in a trustworthy way.

Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella.

Trending Sources

New Tool Helps Privacy Professionals Better Respond to Data Breaches

Associations Now

The International Association of Privacy Professionals is launching the IAPP-RADAR Incident Response Center to help members stay on top of data breaches and applicable laws. Keeping up with frequently changing state, federal, and international data breach laws is difficult.

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How an Organization Monetized My Engagement

Association Success

I'm sharing because these are strategies associations can use as well! A company that provides business education recently fell under my radar, as one of their primary lessons is on building an engaged audience. That is why it is a fascinating exercise to consider how they built their own audience.

Gone Hunting: Add Scavenger Hunts to Your Meetings

Associations Now

Associations are hosting scavenger hunts for attendees during their conferences. Not only are they fun for attendees, but they can also help you market future conferences and secure extra revenue. Come Sunday many kids will be gearing up to go hunting—for Easter eggs, that is.

More Trending

How a Clever Advocacy Strategy Notched a Finger-Lickin’ Win

Associations Now

With the help of a coalition of nonprofit partners and a hilarious marketing campaign, the Natural Resources Defense Council convinced KFC to curb its use of antibiotics in chickens—a major win for nutrition groups.