Thu.Dec 13, 2018

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What’s Hiding in Your Day-to-Day Data?

Association Adviser

This article originally appeared on AssociationSuccess.org. Before you dive into implementing a new technology at your organization, be sure to look at what’s going on in your day to day operations. Ask staff who work with volunteers or members: what issues are they facing? An easy way to track this is by logging the problems or issues raised from your member inbox.

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Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over. They get the lines of overheated cars and tourists moving again. These folks use big gestures, and every movement leaves no doubt as to when it is your turn.

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Wild Apricot Launches Members Location Mapping

Wild Apricot

With the new location gadget you can map your members, saving your and your visitors time and effort. Check out what you can do and how to use it in this post.

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Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability

Higher Logic

Getting into your subscribers’ inbox is a bit like getting into a swanky, invite-only party. There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds). If your contact already left the party, if you seem a little suspicious, if you’re not dressed to the nines…you’re not getting in. No one wants this to happen to them. Email is such a dynamic, easy, simple way to communicate.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Truckers Help Wreaths Across America Reach Cemeteries Far and Wide

Associations Now

A collaboration between the trucking industry and a nonprofit that honors fallen veterans continues this weekend as truckers transport more than a million holiday wreaths to cemeteries nationwide. As the holiday season kicks into high gear, the trucking industry is once again getting into the spirit by helping a nonprofit bring holiday greenery to cemeteries where military service members are laid to rest.

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When to Consider Shortening a Conference

Associations Now

Does some of the reasoning experts give for compressed workdays also apply to multiday events? Some things to think about before making a cut. There is lots of talk in every workplace about how to help employees improve their work-life balance. Some ways to do that include telecommuting, flexible schedules, and even shorter working hours. That last strategy is something Amazon has been talking about since it announced in 2016 that it would pilot a 30-hour workweek.

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Lean Startup for Associations Part 1: Beyond the HPPO Realm

Association Success

ACE invited an expert in Lean Startup methods for a crash course in real world innovation strategies. “Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer,” says a description on Eric Ries’ Lean Startup website.

Course 60
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Why Brick-and-Mortar Retailers are Embracing Subscriptions

Associations Now

Borrowing cues from Amazon Prime with a need to build long-term engagement, major retailers are starting to embrace subscription or membership strategies—taking advantage of their physical presences to boost the potential value of the offerings. With competition on the rise and the environment ever-challenging, retailers are finding growing appeal in one of the e-commerce industry’s favorite tools: the membership program.

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“Behavior is a function of the person in their environment.”

Effective Database

Lewin’s equation says “behavior is a function of the person in their environment.” (He was a psychologist and this was first published in 1936). The idea is simple; environment affects behavior. One example of where this principle is applied is in grocery stores. The products the store wants to promote most (i.e., the products they want you to buy) are presented at eye-level.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Conference Circuit: Association for Jewish Studies

Associations Now

Rundown Attendees: 1,100 plus. Sessions: 190 plus. Exhibitors: 40 plus. The Association for Jewish Studies’ 50th Annual Conference begins next week in Boston. Attendance is expected to top 1,100. More than 1,100 Jewish studies scholars, including professors, historians, and Ph.D. students, will make their way to Boston in the coming days to discuss creative new research directions and celebrate the diversity of interests and perspectives represented in the profession.

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Interview: Brigitte Hoyer Gosselink on the Google AI Impact Challenge

Beth Kanter

Google.Org is giving away $25 million to humanitarian projects that use Google’s machine learning technology. The “ A.I. Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives. I recently interviewed Brigitte Hoyer Gosselink, Head of Product Impact, who designed the challenged to learn more.

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Daily Buzz: How to Be on “BoJack Horseman”

Associations Now

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter. If you think honeydew is garbage fruit and have always wanted to see the big city lights of Hollywoo, it’s time to get out your checkbook. Netflix series BoJack Horseman is auctioning off a character role in a future episode to help fund wildfire relief.