Thu.Dec 13, 2018

How to Level Up Your Members-Only Content


This blog post was originally published March 5th, 2015 by Callie Walker but was updated for added value. Remember pitching all of your great benefits to your prospective members? Now is the time to deliver!

What’s Hiding in Your Day-to-Day Data?

Association Adviser

This article originally appeared on Before you dive into implementing a new technology at your organization, be sure to look at what’s going on in your day to day operations. Ask staff who work with volunteers or members: what issues are they facing?

Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over.

Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability

Higher Logic

Getting into your subscribers’ inbox is a bit like getting into a swanky, invite-only party. There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds).

Wild Apricot Launches Members Location Mapping

Wild Apricot

With the new location gadget you can map your members, saving your and your visitors time and effort. Check out what you can do and how to use it in this post. business-association member-location member-mapping map location

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Truckers Help Wreaths Across America Reach Cemeteries Far and Wide

Associations Now

A collaboration between the trucking industry and a nonprofit that honors fallen veterans continues this weekend as truckers transport more than a million holiday wreaths to cemeteries nationwide.

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When to Consider Shortening a Conference

Associations Now

Does some of the reasoning experts give for compressed workdays also apply to multiday events? Some things to think about before making a cut. There is lots of talk in every workplace about how to help employees improve their work-life balance.

“Behavior is a function of the person in their environment.”

Effective Database

Lewin’s equation says “behavior is a function of the person in their environment.” ” (He was a psychologist and this was first published in 1936). The idea is simple; environment affects behavior. One example of where this principle is applied is in grocery stores.

Why Brick-and-Mortar Retailers are Embracing Subscriptions

Associations Now

Borrowing cues from Amazon Prime with a need to build long-term engagement, major retailers are starting to embrace subscription or membership strategies—taking advantage of their physical presences to boost the potential value of the offerings.

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Successfully Tailoring Educational Programs to Europe and Beyond – a LIVE Webinar Jan 23rd @10am Eastern


Recently presented at the ASAE Annual Meeting in Chicago, Ms. Annemarie Weise, Senior Business Development Manager for MCI Benelux and Mr. Kevin Perry, Ed.D, Director of SAE International’s Professional Development division (Retired) will repeat their popular ASAE session. In 2015, a major U.S.-based

Lean Startup for Associations Part 1: Beyond the HPPO Realm

Association Success

ACE invited an expert in Lean Startup methods for a crash course in real world innovation strategies. Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer,” says a description on Eric Ries’ Lean Startup website.

Conference Circuit: Association for Jewish Studies

Associations Now

Rundown Attendees: 1,100 plus. Sessions: 190 plus. Exhibitors: 40 plus. The Association for Jewish Studies’ 50th Annual Conference begins next week in Boston. Attendance is expected to top 1,100. More than 1,100 Jewish studies scholars, including professors, historians, and Ph.D.

Daily Buzz: How to Be on “BoJack Horseman”

Associations Now

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter. If you think honeydew is garbage fruit and have always wanted to see the big city lights of Hollywoo, it’s time to get out your checkbook.