Wed.Mar 20, 2019

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Email Marketing for Associations: Deliverability vs. Delivery

HighRoad Solution

You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions.

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As Mentoring Evolves, Mix the Tech With the Traditional

Associations Now

Young professionals can gain a lot of perspective from workplace mentors—even if they communicate via new tools like apps. But experts say face-to-face interactions still have a major role. As a new generation of professionals enters the workforce, does mentoring need to change? In some ways, it does, according to several experts on leadership and the workforce.

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How taking members “behind-the-scenes” can benefit your association’s social media presence

Multiview

Many associations think their social media presence needs to focus solely on looking professional, so they lean toward an all-business… The post How taking members “behind-the-scenes” can benefit your association’s social media presence appeared first on MultiView.

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Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. Also: why a meeting’s change initiative often fails. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Event Planning Software: The Ultimate Buyer's Guide

Eplys

Planning an event of any kind takes organization, teamwork, and a lot of manpower. However, one of the most important elements you should include in your event planning process is something that might be easy to take for granted at times: Event planning software. Event planning software can help your team streamline all sorts of event planning tasks, from registration to event engagement.

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A March Madness Highlight Reel for Associations

Associations Now

Perhaps one of the most popular discussion topics during the spring is March Madness. Here’s a roundup of some of the NCAA tournament’s most fascinating association angles. Feverishly trying to finish out your bracket? Still bummed that a number 1 seed in your heart only got a number 2 placement? You’re far from alone. Over the years, March Madness has proven to be top of mind in the world of associations and nonprofits.

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