Wed.Mar 20, 2019

Email Marketing for Associations: Deliverability vs. Delivery

HighRoad Solution

You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions. Association Management

The Value of Sales Data

Moery Company

In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have full-time salespeople.

5 Reminders for Shooting High-Quality Video on Your Phone


You’ve heard it (and probably seen it) time and time again: Video content is growing in popularity. Now that may either excite you or terrify you, depending on your comfort level with filming video.

Video 85

JP Moery’s Association Playbook – Episode 182: Why Podcast? There are More Than 100 Million Reasons…

Moery Company

Host JP Moery offers two association-specific approaches to podcasting, and he encourages leaders in the nonprofit community to pick up the mic and jump into the podcasting game. More than 124 million people are listening – that’s why – and, listenership continues to grow year after year.


As Mentoring Evolves, Mix the Tech With the Traditional

Associations Now

Young professionals can gain a lot of perspective from workplace mentors—even if they communicate via new tools like apps. But experts say face-to-face interactions still have a major role. As a new generation of professionals enters the workforce, does mentoring need to change?

Tools 111

An Email Game-Changer!

Moery Company

Adding an action item at the end of an email is a game changer! How many emails do you send per day? Do they all say relatively the same thing? I recently experienced a dramatic increase in responses just by changing the last sentence of my emails.

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In Wake of Admissions Scandal, College Consultants Group Steps Up

Associations Now

After the FBI exposed college admissions cheats, the Independent Educational Consultants Association helped members stay ahead of any potential fallout. It also came with good news for IECA: a spike in membership applications.

A March Madness Highlight Reel for Associations

Associations Now

Perhaps one of the most popular discussion topics during the spring is March Madness. Here’s a roundup of some of the NCAA tournament’s most fascinating association angles. Feverishly trying to finish out your bracket? Still bummed that a number 1 seed in your heart only got a number 2 placement?