Thu.Dec 15, 2016

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Can Your Online Customer Community Be Fun?

Socious

How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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2017 New Idea Search: #1 Active Orientation

Mariner

At this time each December, I feel the pull of the new year and the promise of new. I gravitate to posts and conversations that give me ideas for something different next year. You know like a new member benefit, a new tool or a new way to thinking. Idea #1: Active Orientation!

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Can Your Online Customer Community Be Fun?

Socious

How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community. People see or experience something fun and they want to be part of it. Creating a fun environment increases the chances that they will return.

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How to Keep Your Employees in 2017

Associations Now

Five association professionals offer tips on attracting and retaining top talent. Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. That’s what global advisory Willis Towers Watson found in two major studies this year. “Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has neve

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Boosting Staff Verses Loosing Staff

Smooth The Path

Related: Our biggest job as association leaders. What do we do with non-curious decision makers at our association? A recipe for frustration: being asked to change while not being allowed to change. The post Boosting Staff Verses Loosing Staff appeared first on Smooth The Path.

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Did You Know: New Members Receive the Majority of Targeted Member Communications

Association Adviser

Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. This should make sense to any membership marketer: once an individual has made the leap into your association, you’re going to need to give them some extra guidance for a while regarding how to benefit the

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Free Press Group to Camera Makers: Your Devices Need Encryption

Associations Now

The Freedom of the Press Foundation, in conjunction with dozens of documentary filmmakers, photographers, and associations, asked some of the world’s largest camera makers to bake encryption into their devices—a feature common in most forms of modern technology. Many photographers and filmmakers use devices that rely on some sort of encryption—whether hard drives, laptops, or other frequently used tools.

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How to Keep Up With The Joneses’ Online Career Center

Association Adviser

Kim Howells, Boxwood Association Solutions. As part of associations’ goals to provide tools that help members grow in their careers and propel their industries forward, online career centers can become a hub of invaluable information and networking opportunity. Maintaining and improving upon the functionality of an online career center, or any website, can feel a little like keeping up with the Joneses.

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British Film Group Moves to Boost Diversity in Membership, Awards

Associations Now

Bathed in Moonlight Meanwhile, the African American Film Critics Association this week announced its awards for film and television productions, and the much-buzzed-about Barry Jenkins film Moonlight won big, garnering five awards from the association, including Best Picture, Best Director for Jenkins, and Best Supporting Actor for Mahershala Ali, who is also known for his roles in the Netflix shows House of Cards and Luke Cage.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Conference Circuit: Jewish Scholars

Associations Now

Rundown Attendees: 1,100. Sessions: 190 plus. Travel grants awarded: 70. Exhibitors: 40. The Association for Jewish Studies’ 48th Annual Conference begins in San Diego this weekend. About 1,000 scholars are expected to attend. More than 1,000 Jewish studies scholars will head to San Diego in the upcoming days to share ideas and explore how the academic community has deepened its engagement with the arts, the humanities, and the social sciences.

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Thursday Buzz: Amazon’s Alexa Hits Vegas

Associations Now

The artificial intelligence technology, quickly becoming a hit in the home, scores its first major hotel deal. Also: Instagram hits a milestone. Devices like the Amazon Echo and Google Home are quickly becoming household tools of choice, but could they make an imprint on the travel industry? Turns out, they already are. This week, Wynn Las Vegas announced that it had made a deal with Amazon to equip all 4,748 of the hotel’s rooms with Alexa-enabled Echo devices, a significant coup for the tech g