Mon.Feb 26, 2018

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Step Two: Creating Scenarios Based on Megatrends, Part 2

Eric Lanke

Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our just completed Board meeting. I ended the previous post with a comment that, after a pre-meeting survey on the Megatrends facing our industry, our Board would have to select just two Megatrends and define two alternate futures for each in order to create the four scenarios that would make up the bulk of our exercise.

Survey 100
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The CEO’s Role in Culture

Jamie Notter

The answer to the question about the CEO’s role in culture has a bit of a paradox in it, so let me ask two more detailed questions to get to the point. First question: Does the CEO drive the culture? No. The culture does not emanate from the CEO, with the exception of a startup with just one or two employees plus the CEO. In those cases, the CEO is in the process of creating a culture with the force of his or her behavior and personality, yes.

Team 98
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Building Community: The Power of Creative Contrarianism

Association Success

How collaboration created our virtual summit – and will be the key to the next one! This is a piece about collaboration. I want to share my experience creating our interactive virtual summit, SURGE – an event that was not just designed to inspire and incite collaboration between attendees, but was itself truly a product of collaborative efforts. We hosted this virtual summit in early November, assembling thousands of association professionals online for three days of exclusive sessions, forum di

Course 64
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Did You Know? Associations Prepared for a Natural Disaster or Cyber Attack, But Not Other Potential Crises

Association Adviser

Any preschooler in the know will tell you that when disaster strikes, the smart thing to do is to “ take a grown-up’s hand, follow the plan and you’ll be safe.”. But what if you’re the grown up? And in charge of planning for what to do in case of a crisis affecting your upcoming association event? Our reader poll this month asked about the types of crises for which association event planners have a contingency or event emergency plan: The results of this poll somewhat mirror a similar poll condu

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Water Your Ideas Like a Garden

Idea Architects

I remember when I got my first house and I would dash outside in the evening and do a quick spray from the hose on all the plants and flowers, thinking I had sufficiently watered them to withstand the summer heat. I hadn't. Garden enough and you quickly learn the value of slow, steady watering. The moisture reaches deep to plants' roots as it slowly seeps through the soil.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. Acknowledging a challenge is the first step to finding a solution. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. So good job, you are on your way! Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important.

Charlotte 132