Wild Apricot
JUNE 1, 2017
This is a guest post by Jamie Finney, Brand and Product Development Lead at LeadPup An animal disease research organization I know started a Google Ads campaign with the hope of increasing donations to support a groundbreaking research project.
Higher Logic
JUNE 1, 2017
Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities. These now-influential nonprofits wouldn’t have made it far without the help of their loyal supporters.
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Blue Sky eLearn
JUNE 1, 2017
Blended learning (hybrid, mixed-mode or technology-mediated instruction) is simply combining traditional face-to-face instruction with online learning. Virtual events cannot, and should not replace face-to-face events, but at the same time, in-person learning should be enhanced by bringing in adaptive and personalized technology. This blended learning approach tends to work best by enhancing participant engagement, thus providing a richer learning experience.
Smooth The Path
JUNE 1, 2017
Related: Inside effective board and staff teams. The secret characteristic of successful staff teams. How to prepare the ambassadors of your association. The post The Five Skills Most Needed in Association Staff Today (and Tomorrow) appeared first on Smooth The Path.
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Association Success
JUNE 1, 2017
Let's remove barriers to maximize engagement. There has been a rise in popularity of “ unconferences ” at meetings of late, in response to meeting delegates increasingly shunning lecture-style, didactic conferences. Google explains an unconference as, “a loosely structured conference emphasizing the informal exchange of information and ideas between participants, rather than following a conventionally structured program of events.”.
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Associations Now
JUNE 1, 2017
Some ways that small-staff associations can protect their financial assets and deter fraud by gathering support outside of the finance department. The bottom line: Don’t go it alone. Segregation of Duties (SOD) is one of the fundamental elements of financial risk management. The idea is that financial responsibilities are shared among people and departments to ensure that an association’s assets are safeguarded and that fraud is deterred—and hopefully prevented.
Associations Now
JUNE 1, 2017
A new report from Imago Venues suggests that face-to-face engagement and personal development are the most important factors for meeting attendees. Technology, while a factor, should take a back seat to these primary goals, the report suggests. Tech can help give your events an extra spark, but it’s not the spark that got your attendees to the host city in the first place.
Associations Now
JUNE 1, 2017
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also: highlights from Mary Meeker’s Internet Trends report. Reddit is a behemoth of a website with millions of daily users. According to Alexa, it is the fourth-most-popular website in the United States. If you have a passing familiarity with the site, you might think it’s a time-waster made up of funny GIFs and dog memes, but with more than 50,000 distinct communities called subredd
Associations Now
JUNE 1, 2017
The American Craft Spirits Association, a trade group representing small-scale distillers, is pressing for lower excise taxes on its increasingly popular products—and it has a historic example that helps make its case. More than 40 years ago, a tax law change turned beer from a mass-market product made by a few large companies into an infinitely more diverse business with niche varieties produced by thousands of small craft brewers.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JUNE 1, 2017
Rundown Attendees: 500 plus. Scientific Sessions: 50. Exhibitors: 20 plus. The American Psychoanalytic Association’s 106th Annual Meeting is set to start in Austin, Texas, next week. More than 500 attendees will be onsite. Some 500 psychoanalytically trained psychiatrists, psychologists, social workers, therapists, and researchers will make their way to Texas’ capital city next week.
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