Tue.May 24, 2016

article thumbnail

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140
article thumbnail

Do's and Don'ts for Engaging Lurkers in Community

Higher Logic

Every community has them -- those people who watch from the sidelines but never participate. Lovingly called “lurkers,” people often wonder: do they add value? And how can I nudge them towards becoming a regular poster? These are great questions to ask, since the majority of your community probably consists of lurkers. According to the 1% rule of internet culture, only 1% of an online community consists of active participants -- the other 99% are a combination of occasional posters and lurkers.

Content 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140
article thumbnail

The Daily Decision to Get to 503 Blog Posts

Smooth The Path

I’m often asked: after so many posts on the same set of topics don’t you run out of ideas? Oddly, it is just the opposite. When I sit down at my desk now, ready to write a blog post. One pops out. If I have time, maybe three pop out. More often than that the best blog posts pop into my head in the shower, right before I fall asleep at night or during a walk.

Project 74
article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Best Benefit Ever: On-Demand Tech Support

Associations Now

Real estate associations are starting to offer their members access to something they may not have when closing sales: support for their laptops, mobile phones, and tablets. The perk is an example of an association making a member benefit available to other groups around the country. What is it? Florida Realtors , the primary association for real estate agents in the state, has been offering tech support as a member benefit to a variety of similar organizations, recently adding the Maine Associa

Florida 72

More Trending

article thumbnail

Canadian Marijuana Group Rebrands Ahead of New Legislation

Associations Now

A Canadian medical marijuana group makes some brand changes in preparation for legalization legislation. In spring 2017, the Canadian government is expected to introduce legislation legalizing the consumer use of marijuana, and the country’s leading medical marijuana association is making a change to keep up with government policy. We’re changing too!

article thumbnail

Six Monumentally Significant Shifts Medical Meetings Education Must Make Now

Velvet Chainsaw

Medical meetings need to practice agility and pivoting with their programming now! Their organizers and hosts can’t wait for a two- or five-year change cycle. The medical profession is shifting to outcomes based medicine due to health care reform. And those conferences that want to continue to remain germane to the medical profession need to make that appropriate shift as well.

article thumbnail

Sourced Traffic: One Weird Trick That Isn’t Always a Great Idea

Associations Now

Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns out, not a lot of folks do.) While the strategy has value in some contexts, one association argues that the marketing approach has a lot of inherent problems that are important to understand before you pull the trigger. What do these links at The Atlantic , TechCrunch , New York Magazine , The Daily Beast , and The Washington Post have in common?

article thumbnail

Tuesday Buzz: CVS Ditches the Receipts (Finally)

Associations Now

A major pharmacy chain shifts gears on the most annoying part of its long-running loyalty program, and does so in the most hilarious way possible. Also: One music-focused association gets into the spirit for its legislative fly-in. A few years back, I got a chance to write about one of my personal pet peeves : the length of receipts at CVS. The marketing strategy, which had become something of an Achilles’ heel of its loyalty program, continued for years.

DC 58
article thumbnail

2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

article thumbnail

New Center for Police Research and Policy Takes on Pressing Issues

Associations Now

A new partnership is bringing together law enforcement and academic researchers to develop police policies and practices to best serve communities. The collaboration will leverage the different research strengths of academia and police organizations. Both the law enforcement community and the academic community conduct research on police issues, but they typically operate independently.

article thumbnail

An Association That’s There for Child Caregivers

Associations Now

$ 100k The amount in donations to the American Association of Caregiving Youth that an anonymous donor has offered to match. That’s a significant gift for the group, which spends roughly $1,000 per student caregiver each year. “This provides a combination of direct and indirect support services in school, out of school, and at home,” AACY founder Connie Siskowski writes.

Florida 53
article thumbnail

E3 Organizers Launch Public Version of Gaming Expo

Associations Now

Part of the Entertainment Software Association’s long-running videogame industry event, which takes place in Los Angeles each year, will be open to the public for the first time. The approach comes about as game developers have started to favor public-facing expos and competing events have started to crop up. Over the years, the biggest complaint about the Entertainment Software Association’s Electronic Entertainment Expo (E3) has been that the tradeshow—which clearly appeals to the