No more masses for association marketers
Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.
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