Tue.Sep 15, 2020

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Strategies to activate on leads

HighRoad Solution

In the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”, HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. I listened closely and want to share some key takeaways.

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How to Write a Volunteer Thank-You Letter That's Actually Meaningful (+ Template)

Wild Apricot

Showing your volunteers how much you appreciate them with a meaningful thank-you letter can make a big difference in your volunteer engagement and retention. Use our template and examples to get inspired and craft the perfect thank-you letter!

How To 459
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How to Market Credentialing Programs in a Crappy Economy

WBT Systems

How to Market Credentialing Programs in a Crappy Economy. Read more about How to Market Credentialing Programs in a Crappy Economy.

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The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive. The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Not Going Virtual Isn't an Option for Association Conferences

Membersuite

Not going virtual with your event(s) shouldn't be an option as you need to stay relevant to your members and market and stay in business. If you’re tempted to not host a virtual conference, consider these questions before making a final decision.

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Why associations shouldn’t look for “good fit” when hiring

Association Success

If you’ve ever had a hand in the hiring process at your organization, you’ve probably heard the phrase “good fit” many times. Will this candidate be a good fit in our organization? . Searching for a candidate who will fit in nicely with your existing culture is great if you are content with the current culture at your organization. But those “efforts can easily veer into a ditch where new hires all look, think and act alike,” writes Wall Street Journal columnist Sue Shellenbarger.

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Rekindle the Flame for Virtual Event Sponsorships

Association Adviser

This year's shutdown of in-person events is a great time for associations to reconsider their event sponsorship model, according to a new whitepaper, The New Sponsorship Model for Virtual Events. The post Rekindle the Flame for Virtual Event Sponsorships appeared first on Association Adviser.

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Top 5 Ways the Salesforce Platform Benefits Associations

Nimble AMS

The Salesforce platform is widely regarded as the leading customer relationship management (CRM) platform. More than 100,000 companies worldwide have chosen to use Salesforce CRM. Year after year, Salesforce is honored as the best CRM system by organizations including CRM Magazine, Destination CRM, Software Advice, and ZDNet. At first glance, an AMS solution built on the Salesforce platform might just seem like a database stored in a multi-tenant cloud – the model many legacy AMS vendors have be

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Your Member Website Will Always Need Some Work (Here’s Why)

MemberClicks

There’s a common misconception that a website is a set-it-and-forget-it kinda thing. Well, I’m here to tell you that’s not true! Even if you’ve recently gone through an all-out redesign (best practice is to redesign about every three years), you’ll still want to keep a close eye on maintaining everything from top to bottom. Why? Your membership website is arguably your best tool for both member recruitment and retention — so it’s important that all of your information is accurate, relevant, and

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to make your core purpose come alive — and inspire members and employees

Association Success

Pop quiz: Can you recite your organization’s mission statement from memory? If you find yourself struggling to recall every word, you’re not alone. Many associations are weighed down by outdated, ineffective mission statements that are impossible to remember. . Without a clear sense of purpose, associations can begin to drift away from their goals. Employees might struggle to stay aligned around a central mission, and the public might even be confused about what value your association provides.

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