Mon.Jun 13, 2016

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No Longer Unsolvable Association Problems

Eric Lanke

Life is full of coincidences. I was facing a particular challenge at work, something I finally figured out I was too close to and was not seeing clearly. Reaching out to a colleague in another industry, I described the situation to him, and he gave me his perspective on it. The way he would handle the challenge were he faced with it was not necessarily the way I wanted to deal with my challenge, but hearing his perspective gave me the measure of objectivity I was looking for and helped me determ

Course 100
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Why CEOs Need to Lead on Cybersecurity

Associations Now

Cybersecurity breaches are rampant—and the C-suite’s disengagement from the problem can exacerbate them. Connecting execs to the tech team can help. “Just because you’re paranoid doesn’t mean they’re not out to get you,” the old line goes, which seems like a fitting way to talk about cybersecurity and leadership. CEOs have the dilemma of rationally thinking about security threats, while recognizing that those threats are very real.

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Poll Finds Decisiveness, Board Relations and NFP Experience Key to Association Leadership

Association Adviser

Soft skills such as listening, empathy and consensus-building get the most attention at seminars, management retreats and self-help books for association leaders. But early results of our. For more about this topic, click on the headline.

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Networking Isn’t About Who You Know, It’s About Connecting

Associations Now

Porter Gale, the former VP of marketing at Virgin America, kicked off ASAE’s 2016 Marketing, Membership & Communications Conference with some inspiration on forming authentic connections both at the conference and back at the workplace. “I really believe that networking has changed,” Porter Gale, the former VP of marketing at Virgin American, said during her Opening Keynote at ASAE’s 2016 Marketing, Membership & Communications Conference (MMCC).

America 63
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Exhibition Group’s Advocacy Day Goes Global

Associations Now

The International Association of Exhibitions and Events took its Exhibitions Day global through a new partnership with its sister association UFI. Three years ago the International Association of Exhibitions and Events launched its Exhibitions Day to help U.S. lawmakers understand the positive impact of meetings to the economy. This year, it expanded around the globe.

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Four Become One: New UK Banking Group Forms in Massive Merger

Associations Now

The British Bankers’ Association will merge with three other financial services groups to consolidate industry representation and rebuild trust after its reputation was tarnished by its connection to an interest-rate scandal. The British Bankers’ Association has voted to go ahead with a pivotal merger that will consolidate power and resources within the U.K. financial services industry.

Class 43
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Monday Buzz: Don’t Give Away the Whole Cake

Associations Now

We explain what’s wrong with making all your content available for free online. Also, 2016 MM&C attendees should check out this list of must-hit sessions. Free content is great for online users, but it may be a recipe for disaster for your organization. That’s the argument Julie Dietz makes on the Socious blog. She notes that while offering some content for free is good and may attract potential professionals who appreciate the subject matter, giving away too much will remove a m

Content 40