Mon.Jun 19, 2017

It's Okay to Ignore People

Eric Lanke

My phone doesn't ring as much as it used to. Fifteen years ago, it seemed, my phone rang all the time.

Calling All ASAE Allies

Spark Consulting

Guest blog from my Include Is a Verb co-author, Sherry Marts (S*Marts Consulting). A couple of weeks ago there was a fairly lengthy thread in the Executive Management Section on ASAE Collaborate, with the subject line “ ASAE Committees/Sections Feedback ” (member login required). At one point, that conversation turned to talking about gender-based (and other) harassment at ASAE meetings.

17 Popular Association Management Software (AMS) Options

Wild Apricot

If you’d like to know more about how association management software can save your association time and money, read on. I’ll explain exactly what it is, what to consider when evaluating options, and 17 of the most popular options to choose from. Association-Management-Softwarwe ams

Josh Earnest’s Four Tips for Advocacy in Divisive Times

Associations Now

The former White House press secretary under President Barack Obama sees a broken DC political culture. But he says he believes associations can get their message heard despite the fractures. Ask Josh Earnest about his toughest day on the job and he’ll tell you about one of his final ones.

Tips 101

Boomer Bootcamp!


Message for SocialFish readers from my friend Shira Harrington – please share if you know anyone who might be interested!

Learning about Soyfoods, a Book Review

Association Navigator

John H. The Skinny on Soy. By Marie Oser. Learning about soyfoods is on the top of my list these days. I was recently tapped to lead the Soyfoods Association of North America (SANA) , the trade group which represents soyfoods manufacturers, soy processors, and soybean farmers.

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More Trending

4 Simple Ways to Improve Your Email Open Rates


Surefire ways to make sure your association’s email stands out in members’ inboxes: Write a Great Subject Line. Never underestimate the importance of the subject line. In the battle of the inbox, you’re fighting for attention. An engaging subject line makes all the difference.

Manufacturers Group Names Five Keys to Modernizing U.S. Infrastructure

Associations Now

The U.S. is beginning to lose its infrastructure advantage, which could have wide-ranging consequences, according to the Association of Equipment Manufacturers. The group is offering a five-step plan to help reverse this decline.

Inoculate Your Association Against Fear

Smooth The Path

Sarah Sladek wrote an interesting article about fear and associations. Just when everything around us starts moving faster, fear gets us stuck. Fear is not an association only problem, but it is still a critical issue for us because associations are smack-dab in the center of the technology storm.

Cleaning Association Brings Cancer Nonprofit Under Its Wing

Associations Now

The global cleaning industry association ISSA announces that it has merged with Cleaning for a Reason, a charity that offers cleaning services to women fighting cancer. The nonprofit hopes to expand its mission with the support of ISSA’s foundation.

CAE FAQs: What You Need to Know


If you’ve been in the association industry for a while, you’ve likely heard about the Certified Association Executive (CAE) program. You know it’s a pretty prestigious credential, but aside from that, what exactly does that process/accreditation entail? Should you pursue it?

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The Spark That Created the MMA Journalists Association

Associations Now

It took the MMA Journalists Association a couple of tries to get off the ground, but a high-profile news story involving a big-name reporter gave the group both a reason for being and the momentum to get over the hump.

Sponsorships That Sell

Blue Sky eLearn

You have a lot more in common with your prospective sponsors than you may suspect. If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market.

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Monday Buzz: Adding Diversity to Stock Photos

Associations Now

A new stock photo service aims to showcase more racial and ethnic diversity. Also: Avoid these common media interview mistakes.

How to Create an Agile Membership Team to Better Use AMS Software


1 + 1 = 3. Synergy is the purpose of an agile membership team—not budget, not friendship, and not convenience. The aggregate function of a team is to produce results greater than each individual could produce on her own. Easier said than done. AMS Selection software selection Change Management Membership Software Selection

Technology improvements lead to higher customer expectations

Effective Database

The irony of improving technology to better serve customers is that the better technology leads to…greater expectations of customer service. That is, as the technology improves, so do customer expectations. For example, not too long ago, the idea was unheard of that I could go online to your association website, log in, see and update my profile, order products, join and renew, register for events, and so on. It was really fantasy thinking. But the technology caught up (i.e.,

A Prospecting Tool to get New Members

SilkStart is a start-up that could make your life a whole lot easier…. A common problem for associations, especially new ones, is getting in touch with potential members. Studies have shown, that the first year for a new non-profit is always the hardest. It makes sense, nobody knows about your organization and although word of mouth is and will likely be the strongest way to get attention at the start, it’s up to you to build it.

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Education as a Service

Association Success

How our association increased their value and their revenue by thinking differently. Far too often, associations associate non-dues revenues with cash grabs. These attempts, such as affinity programs, used to be a lot more profitable – especially before the internet made it too easy for members to shop and find deals on their own. I view non-dues revenue as a way of thinking through what your members need and want, that they currently can’t do for themselves.

How to Build Spaced Learning into Your Online Courses

WBT Systems

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning is an approach to teaching that helps students retain the knowledge they absorb in your eLearning programs. While enrolled in your online learning programs, adult learners are also working, parenting, taking care of household chores, or trying to find time for social lives and other activities. What happens? They try to do all their coursework at once and cram for exams whenever they can find the time.